There have been a lot of critiques of the finance industry's having possibly foisted subprime mortgages on unknowing buyers, and a lot of those kinds of arguments are even more powerful when used against college administrators who are probably in some ways engaged in equally misleading advertising.
In 1980, during my sophomore year at MIT, I realized that the school didn't have a student space organization. I made posters for a group I called Students for the Exploration and Development of Space and put them up all over campus. Thirty-five people showed up. It was the first thing I ever organized, and it took off!