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We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your inner voice that helps you write.
We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile.
Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we like to have a problem and solve it. Bang. Thank you very much. On to the next thing.
Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully.
We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well.
You are one-third as productive in open-plan offices as in quiet rooms. I have a tip for you: if you work in spaces like that, carry headphones with you, with a soothing sound like birdsong. Put them on, and your productivity goes back up to triple what it would be.
We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening.
There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome.
A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work.
Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it.
People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry.