Without a story, people aren't going to connect to what you're telling, what you have a pain point about. It's so important for them to know why you've created the company, without that connection to the broader vision that you have - why are you going to do it? What are you going to accomplish?
I fail to understand why the #MeToo campaign in India didn't gain momentum when Malayalam actor Dileep was arrested after an actress was abducted and assaulted or when Telugu actress Sri Reddy was banned for talking about sexual harassment. These instances were more deserving of the #MeToo movement than anything else.