As MBA professors endlessly tell their students, companies do best when they stick to what they do well. There's a reason Apple doesn't make blenders. There's a reason Haagen-Dazs doesn't sell meat. And there's a reason drug companies should focus on saving and improving lives - not jeopardizing them.

A mere ape in our world may be a scholar in its own, and the low life of any beast may be a source of deep satisfaction for the beast itself.

Members of royal families are born into a world of indulgence and entitlement, and the princelings who grow up that way may never have to develop the emotional musculature that will allow them to show self-restraint.

A cockroach likely has no less brainpower than a butterfly, but we're quicker to deny it consciousness because it's a species we dislike.

A jellyfish is little more than a pulsating bell, a tassel of trailing tentacles and a single digestive opening through which it both eats and excretes - as regrettable an example of economy of design as ever was.

Toxins love to get you while you're young. Lead, mercury, secondhand smoke and sundry other environmental nasties do a lot more damage when tissue is immature, vulnerable and growing than when it's mature and comparatively fixed.

The best you can sometimes do is learn to take a breath, count to ten and simply accept that try as you might, no, your husband will never, ever learn not to drop a wet towel on the bed. That acceptance too counts as resolving a fight.

Introverts listen better, they assess risks more carefully, they can be wiser managers. It's not for nothing that the Silicon Valley billionaires are so often the retiring types.

Older siblings get more total-immersion mentoring with their parents before younger siblings come along. As a result, they get an IQ and linguistic advantage because they are the exclusive focus of their parents' attention.

The golden child may be the oldest one, unless it's the youngest. It may be the toughest one, unless it's the most sensitive. It's not even necessary that Mom and Dad have the same favorite - and typically they don't.

Psychopaths know the technical difference between right and wrong - which is one of the reasons their insanity pleas in criminal cases so rarely succeed; they just fail to act on that knowledge.

Identical twins are ideal lab specimens for studying the difference between learned and inherited traits since they come from the womb preloaded with matching genetic operating systems. Any meaningful differences in their behaviors or personalities are thus likely to have been acquired, not innate.

Paul McCartney had a baby when he was 61; Rod Stewart was 66; Rupert Murdoch was a stunning 72. Not only does that mean they'll have less stamina than the average dad, that means they'll, well, check out a lot sooner too.

Humans are crude linguists from the moment of birth - and perhaps even in the womb - to the extent at least that we can hear spoken sounds and begin to recognize different combinations of language sounds.

Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.

What people fear most about tragedy is its randomness - a taxi cab jumps the curb and hits a pedestrian, a gun misfires and kills a bystander. Better to have some rational cause and effect between incident and injury. And if cause and effect aren't possible, better that there at least be some reward for all the suffering.

No one ever pretended that shopping for anything is a rational experience. If it were, would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?

More and more NFL players have been willing their bodies to science so that their brains can be studied even if they die of other causes.

There are popular celebrities, there are unpopular celebrities and then there are the walking dead. You know the walking dead when you see them: they look like Mel Gibson, still striving for drunken charm in an L.A. County mug shot, after getting picked up on a DWI charge that included anti-semitic slurs directed at the police.

We are all born with an innate understanding of interpersonal equity - the idea that if you lend me your rake today, I'll respond in kind when you come to borrow my shovel tomorrow. Or nearly all of us are born with that. Psychopaths aren't.

Habitual texters may not only cheat their existing relationships, they can also limit their ability to form future ones since they don't get to practice the art of interpreting nonverbal visual cues.

You do not want to talk to me on the phone. How do I know? Because I don't want to talk to you on the phone. Nothing personal, I just can't stand the thing. I find it intrusive and somehow presumptuous. It sounds off insolently whenever it chooses and expects me to drop whatever I'm doing and, well, engage. With others!

The families of many athletes - incensed at the sports leagues and hoping to make games safer overall - are increasingly making the brains of players who die prematurely and suspiciously available for study. Some athletes are even making the bequest themselves.

Credit or debit cards, for starters, are nothing short of shoppers' Novocain. Even in the age of digital purchases and virtual money, we still attach a special value to dirty paper with pictures of presidents on it. Handing some of that to a cashier simply hurts more than handing over a little sliver of plastic.

As the National Football League and other pro sports increasingly reckon with the early dementia, mental health issues, suicides and even criminal behavior of former players, the risk of what's known as chronic traumatic encephalopathy (CTE), is becoming clear.

There's only one thing harder than living in a home with an adolescent - and that's being an adolescent. The moodiness, the volatility, the wholesale lack of impulse control, all would be close to clinical conditions if they occurred at another point in life. In adolescence, they're just part of the behavioral portfolio.

In both children and adults, there can be a hard-to-deny link between a robust sense of hope and either work productivity or academic achievement.

Is there anything sadder than the foods of the 1950s? Canned, frozen, packaged concoctions, served up by the plateful, three meals per day, in an era in which the supermarket was king, the farmer's market was, well, for farmers, and the word 'locavore' sounded vaguely like a mythical beast.

It's one of the worst-kept secrets of family life that all parents have a preferred son or daughter, and the rules for acknowledging it are the same everywhere: The favored kids recognize their status and keep quiet about it - the better to preserve the good thing they've got going and to keep their siblings off their back.

There aren't a lot of ironclad rules of family life, but here's one: No matter how much your parents deny it - and here's betting they deny it a lot - they have a favorite child. And if you're a parent, so do you.

Operating-room errors hold a special terror for patients, if only because they seem like the most avoidable kind of complications. The occasional horror stories of patients who have the wrong leg removed or the wrong knee replaced generate the most headlines, as do tales of patients whose identities are mixed up entirely.

The death of anti-gay hate speech is no doubt being hastened by the head-spinning speed with which gays as a group - to say nothing of gay marriage - are becoming an unremarkable and even quite traditional parts of American life.

It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope, that means 86% is dependent on raw talent, fickle business cycles, the quality of the product you're selling, and often pure, dumb luck.

The mind of the polyglot is a very particular thing, and scientists are only beginning to look closely at how acquiring a second language influences learning, behavior and the very structure of the brain itself.

Older fatherhood isn't all bad: testosterone rates drop about 1% per year as men age, making them less reactive and more patient, and a professionally established middle-aged man is likely to have more time and money to devote to his kids than a twenty-something who's just getting started.

When it comes to raising civilized kids there are no hard rules, but there are two things on which most parents agree: Boys are generally wilder than girls, and adolescents are wilder than kids of any other age. If you've got an adolescent boy, you're in the sweet spot for trouble.

For years now, Chinese parents and teachers have lamented what's known as the 'xiao huangdi' - or little emperor - phenomenon, a generation of pampered and entitled children who believe they sit at the center of the social universe because that's exactly how they've been treated.

There's no such thing as downtime for your brain.

Spending $1 for a brand new house would feel very, very good. Spending $1,000 for a ham sandwich would feel very, very bad. Spending $19,000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.

I grew up in a suburb of Baltimore with an extremely high concentration of Jewish families - where the Levys and Cohens in the high school yearbook went on for pages, where I could count far more temples than I ever could churches. Anti-Semitism, in our cultural biodome, was mostly an abstract concept.

Jellyfish serve as a model for bioengineers for the same reason yeast were once so valuable to geneticists: they're simple to deconstruct.

Tamerlan Tsarnaev is telling no tales. The older of the two brothers who committed the Boston Marathon bombings was likely the one who planned the attack, but when he died in a shootout with police just days after the blasts, his thoughts and motivations vanished with him.

Learning to speak was the most remarkable thing you ever did.

There are a lot of downsides to being male. We age faster and die younger. But give us this: we're lifetime baby-making machines. Women's reproductive abilities start to wane when they're as young as 35. Men? We're good to go pretty much till we're dead.

Every batch of sperm represents an opportunity for genetic typos - called de novo mutations - to be passed on. A 20-year-old man and woman will each pass on about 20 de novo mutations to a baby they conceive. By the time the couple is 40, a woman's total has remained at 20, while a man's has jumped to 65 - and it keeps climbing from there.

When you're your parents' one shot at a genetic legacy, you may get to attend all the best schools, wear all the best clothes and eat all the best foods - at least relative to children in multiple-sibling households. But you also wind up with an overweening sense of your own importance.

There's no one place a virus goes to die - but that doesn't make its demise any less a public health victory. Throughout human history, viral diseases have had their way with us, and for just as long, we have hunted them down and done our best to wipe them out.

I was born in the U.S., my wife was born in Mexico and emigrated here when she was in college, and my daughters were born in New York City. That makes them passport-carrying, natural-born, eligible-to-run-for-president Americans. But they're also Mexicans and they like that just fine.

Becoming food savvy is one thing, but it's amazing how fast savvy turns to snooty, and snooty leaves you preparing three-hour meals that break your budget and that the kids won't even eat.

When our culture shifts, it tends to overcorrect, throwing out everything associated with an era we've moved past, rather than saving what was good and combining it with what is new.