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All of our movies are lower budget, and that makes them more interesting, too: we have to come up with solutions other than throwing money at problems.
I couldn't stand it. It was what I thought I always wanted. I was there every day in the trenches, and I hated everything about that job. But what I loved - and what I got from 'The Tooth Fairy' - was to see how studio movies were released.
People don't call them horror movies, but Hitchcock, for me, is my favorite storyteller. He was really exploring dark themes, and I don't know what category you put his movies in. Thriller? Horror? Some of them go in either one.
My favorite thing about horror is that it attracts this great group of nuts, of which I include myself in. I was always kind of an oddball. I collected my fingernails, for instance.
The way we structure our backend, we key the payments to the box office - so that cuts the negotiating way down, and it's very transparent. One of the things I'm most proud of is that we're really transparent with our process.
I wouldn't be creatively satisfied if all we did were sequels, but in the same breath, I'll say that I wouldn't be creatively satisfied if everything was an original. It's good to use the different parts of my brain. Very different rules apply.
I liked stuff like 'Halloween,' but I wasn't a horror fanatic until I was in my 30s and then made 'Paranormal Activity.' Now, having a company, I can't imagine doing anything else. But it took me a while to find my love for it.
What I love about low-budget movies is my interests and the director's interests and the actors' interests are aligned. No one makes money unless the movie works, and that informs every creative decision.
I'm attracted to things that make a point or have a certain point of view, but it's not a conscious thing that I decide to do every morning. Unconsciously, what I like has a social commentary in it, or it's about race, or it's risky to do. That's what I like doing.
It's easy to get a theatrical release that shows in one theater for a week. But there's no advertising, and no one sees the movie. It's hard to get a real theatrical release. The distribution of independent films is, to me, extraordinarily frustrating.
There are a lot of parallels between doing a sequel and doing low budget movies, which is they give creative parameters. As a creative person myself, I work better with parameters as opposed to anything goes.
Ethan Hawke is not a horror movie fan, but he's a really good friend of mine, and I finally cajoled him into doing 'Sinister.' Later, he said one of the reasons he was really resistant to doing a horror movie is he thought it'd be really scary on set.
I'm proud of 'Sinister' because Scott and Cargill did a great job on the movie, and I set up a framework for them to make what they wanted to make. They gave me the idea, and I figured out how to get it out into the world.
When there's a great horror movie, people are like, 'Horror's back!' And when there's a series of not so good ones, 'Horror's dead.' I think it's all about the quality. When there are one or two good horror movies in a row, people come out interested again.
Occasionally I'll be a producer for hire on a larger budget movie, but with Blumhouse Pictures, we mainly focus on micro-budget, under-$5-million-dollar movies. That's what we're in business to do, and that's what we're in business to make.
I'm a big believer in creating parameters for creativity. I think parameters make people more creative. So that starts with my budgets. I only do low budget movies, and I think that makes the movies better.
You know how on movie sets there are specific chairs for each person? I hate that. We don't have names on our chairs. We have five chairs. Anyone can sit on them. I think the idea of names on chairs on a set is terrible. It's so dumb. So we got rid of that.
Most people who've had a big hit movie like 'Paranormal Activity,' the next thing they say is, 'I want to make a $100 million movie.' I have no interest in making more expensive movies.
I really love 'Poltergeist.' I think that's a great, terrific movie. I did really love the first 'Friday the 13th.' I thought that was such a crazy movie.
I think it's frightening for all of us to contemplate that there's more to the universe than just us, in whatever form it takes, that there are higher forces at work, and to me, that's always a scary notion.
I think there's room for people to love 'Transformers' and love 'Insidious.' They coexist in a happy way; in other words, my movies wouldn't exist if 'Transformers' didn't exist, because they're an alternative to that. They're not better or worse, they're just different.
The business of horror movies goes up and down, and people are always like, 'It's working,' 'It's not working,' but generally, I think if you make a good movie that's scary, people will come.
It's harder and harder to scare people, and filmmakers are aware of that, and they're making the movies better, and I think they feel more original, which I always like.