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It's not just about the words you use, but the way you use them, and the message that puts over. Also your face too and the way you project your message. If you're telling the group to stay calm, be good, and you have beads of sweat dripping down your forehead, you're in trouble.
The key thing is knowing how to adapt. Adapting to the group that you have at your disposal; adapting to the place where you're working; adapting to the local environment. This is crucial: adaptability.
My departure from Juve remains a regret, a mistake that taught me one thing - never make an immediate decision, at the end of the season, when everyone is 'boiling.' I have paid for such an experience.
Managing players is harder these days because of the arrival of new technology. They are all using it in their spare time so they become more isolated and selfish. They share less, they talk less. They have apps, their phones and the Internet but they are less used to talking to people.
Nowadays you never see players playing cards. We used to sit around playing cards together all the time. But I can't fight that, I have to adapt and change.
Messi plays in Spain, we know he makes a difference, but if you've played against him then maybe you're aware of situations that can repeat on the pitch. But Messi is Messi, with his talent, he may send a spark with very little and make the difference. He is unpredictable.