There are parts in albums where I wrote a lot of the lyrics. There are parts on albums where Steve wrote a lot of the lyrics, even albums where Steve did the majority of the lyric writing. Then there were albums like 'Coming Home' where I did most of the chorus lyric writing. But it was always split.
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.