“He will win who knows when to fight and when not to fight” 

“Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.” 

“Bravery without forethought, causes a man to fight blindly and desperately like a mad bull.  Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.” 

“The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.” 

“If ignorant both of your enemy and yourself, you are certain to be in peril.” 

“mystify, mislead, and surprise the enemy” 

“Wheels of justice gind slow but grind fine” 

“He will win who, prepared himself, waits to take the enemy unprepared.” 

“The skillful tactician may be likened to the shuai-jan. Now the shuai-jan is a snake that is found in the Ch'ang mountains. Strike at its head, and you will be attacked by its tail; strike at its tail, and you will be attacked by its head; strike at its middle, and you will be attacked by head and tail both.” 

“Never venture, never win!” 

“If his forces are united, separate them.” 

“Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.” 

“It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.” 

“But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.” 

“Be where your enemy is not.” 

“Begin by seizing something which your opponent holds dear; then he will be amenable to your will.” 

“To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.” 

“If he sends reinforcements everywhere, he will everywhere be weak.” 

“Rewards for good service should not be deferred a single day.” 

“Disorder came from order, fear came from courage, weakness came from strength.” 

“Know your enemy and know yourself and you can fight a hundred battles without disaster” 

It's all storytelling, you know. That's what journalism is all about.

Don't overstate Fox News. It's still much smaller than the least of the network niches.

What I think is highly inappropriate is what's going on across the Internet, a kind of political jihad against Dan Rather and CBS News that's quite outrageous.

Cable penetrates 70 percent of American audiences now.

Speaking generally, people who are drawn to journalism are interested in what happens from the ground up less than they are from the top down.

What we have to do is put this in a coherent form for them at the end of the day, and on the big events, give them the kind of context that they deserve.

I think they are paying a lot more attention to news now, by the way, in part because of national-security issues. A lot of young people have friends or family in the military today.

Our obligation at the network is where do we fit into that and how can we best capitalize on that to make sure that our piece of that remains important to those young people.

What I think is that Fox has done a very smart job of carving out their place.

If fishing is a religion, fly fishing is high church.

TV is a fickle business. I'm only good for the length of my contract.

Peter, of the three of us, was our prince. He seemed so timeless. He had such elan and style.

While attendance at traditional churches has been declining for decades... the evangelical movement is growing, and it is changing the way America worships.

Peter will have a place in this brotherhood forever.

Peter is an old friend. I'm heartbroken, but he's also a tough guy. I'm counting on him getting through this very difficult passage.

It is, I believe, the greatest generation any society has ever produced.

David Brinkley was an icon of modern broadcast journalism, a brilliant writer who could say in a few words what the country needed to hear during times of crisis, tragedy and triumph.

The response to 'The Greatest Generation' and the books that followed has been one of the most satisfying experiences of my life.

Judy Miller is the most innocent person in this case. I really thought that was outrageous that she was jailed and we needed as journalists to draw a line in the sand in a strong but thoughtful way.

I had this unusual mix of curiosity, the ability to write in ways people understood, and when I appeared, viewers seemed to trust me to get them through some cataclysmic changes.

I was unknown because I came to Washington from the West. I started covering Watergate. Immodestly, I'd say I did it pretty well, in part because it was hard to go wrong.

In Los Angeles, I had the good fortune of anchoring the news right before Johnny Carson came on, so to see him, the Hollywood stars watched me first.

I think people of my generation became journalists - you know, right after the broadcast pioneer fathers - because we wanted to report the big stories.

Heroes are people who rise to the occasion and slip quietly away.

I'm not a big fan of journalism schools, except those that are organized around a liberal arts education. Have an understanding of history, economics and political science - and then learn to write.

The most memorable interviews for me are folks whose names I don't know: young civil rights leaders in the South, showing great courage as they walked into a town in the dark of night. A doctor working for 'Doctors Without Borders' in Somalia, operating by kerosene light in a tent. Those are the kinds of people that linger in your memory.

The conceit of an anchorman is we never think we're going to die, I suppose.

I don't like to play the macho card, but I grew up in a working-class family and a working-class culture.

In the seasons of life, I have had more than my share of summers.