Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment.

The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.

Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports.

To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals.

The social element has really transformed the gaming experience.

What you do in film and television is really different than what you do in video games.

We'd love to see Led Zeppelin on 'Guitar Hero.'

We have an obligation to provide a return for our shareholders.

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.

Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.

It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors.

I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school.

Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun.

I really like video games, and that passion has never really gone away.

If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion.

If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry.

I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.

I've been very, very lucky because I've had so many great mentors.

Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art.

I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity.

In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad.

I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment.

One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience.

I just don't want to pay taxes.

When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.

What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution.

I never studied business. It's either in your DNA, or it isn't.

It's very easy to criticize the CEO of the market leader.

You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one.

I'm not really a music person.

We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.

We don't view the App Store as a really big opportunity for dedicated games.

The audience for 'World of Warcraft' is a pretty committed group of players.

I am really simple with diets. I say feed your frame.

I don't eat for pleasure; I eat for performance.

In wrestling, you've got to be an athlete. You can't just be a body builder; you can't just be this big strong guy who picks people up and throws them around. For longevity in the business, you got to keep your body fit and together.

I'm a father, and that is the absolute most important thing in my life.

If you want to go for the title, you go for the title, and you fight. You don't run away; you fight.

Working out is simple if you know what to do.

I'd like to someday possibly come out with a workout video or even a manual just to teach people the things I know.

I think the problem people get into is they want to go into the gym and look at other people's workouts, or they want to lift what other people are lifting. I started out really small. I actually did a lot of research, and I learned all about working out. So take gradual steps.

I was excited 'Maxim' wanted me to be in Expert Fitness.

WWE is not just about fighting; we're about the community.

WWE is there for the soldiers.

I wanted to go into this fight business, and I wanted to go into it full force. So when you do something like that - enter into a new venture - it keeps you very busy.

I don't want to be bothered when I'm stretching. I need to focus.

I like to get the blood flowing and get as loose as I can possibly get. It's not very difficult to hurt yourself out there if you aren't prepared, especially in a Fatal Four Way.

The only way to survive is to get back up.

There's only so far you can push a man.