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It is easy to understand why conflict is so often highlighted: Writers of headlines or promotional copy want to catch attention and attract an audience. They are usually under time pressure, which lures them to established, conventionalized ways of expressing ideas in the absence of leisure to think up entirely new ones.
It is easy to understand why conflict is so often highlighted: Writers of headlines or promotional copy want to catch attention and attract an audience. They are usually under time pressure, which lures them to established, conventionalized ways of expressing ideas in the absence of leisure to think up entirely new ones.
Deborah Tannen
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