I'm a gamer, and I became obsessed with 'Resident Evil.' I played the first two games back to back. It took me, like, 10 days. I disappeared from view. Stayed in my apartment. Didn't return anyone's calls. After 10 days, I emerged with 10 days' worth of stubble and kind of bloodshot eyes going, 'I love this! We have to turn it into a movie.'
When 'Mortal Kombat' came out, I was living in an apartment in the Venice Canals in L.A. I didn't get paid a huge amount of money, so I had a nice apartment, but I couldn't afford to have it furnished. It was kind of like Robert De Niro's apartment in 'Heat': It looked like I was ready to walk away from it in ten seconds, because there was nothing.
I think when people think of Pompeii, they think it was just destroyed by the volcano. Yes, it was the eruption of the volcano that eventually caused the pyroclastic surge that swept over Pompeii and destroyed it for good. But also, they had to face the effects of a very extreme earthquake and a tidal wave that swept in from the Bay of Naples.
I really believe, especially with 3D, you kind of have to approach it as this holistic thing. You have to kind of mount a 3D movie; you can't just add 3D as a kind of a special sauce sprinkled on top of a dish afterwards to give you an extra 20-percent in theater grosses, which I think is the way a lot of studios perceive it.
The way it works in commercials is they come to you with the script, and then you do the visual, you do the storyboards, and you give your vision of it, but it's very much their baby. You just kind of put your polish and sheen on it and your interpretation of it, but it's very much the agency's idea.