Who cares if the locker room would embrace Conor McGregor. If Conor McGregor can be a revenue driver for WWE, if he can sell network subscriptions, or if he can sell thousands and tens of thousands of tickets, if he can move millions of T-shirts, who cares if anybody in the locker room likes it or doesn't like it.

If you're content in WWE, then you have peaked. You have peaked in your own earning capacity for what you're going to bring home to your family, and you've peaked in what you offer to WWE in terms of your own talent to exploit.

The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.

I've always been a big believer in diversification for anybody. It's never good to put all of your efforts and all of your time and all of your financial resources into just one project. Diversification is key for any individual and any business.

To me, a WrestleMania Sunday is 'I serve at the behest and at the pleasure of my beast.' I'm there to lighten the mood. I'm there to keep the mood light and not make it too heavy, and to keep the pressure off Brock Lesnar.

The key to WWE's success and longevity is that they are, as modern and as relevant as the company may be in modern social media and platforms and contemporary distribution, the company is still built around old-school promotion. Who are these two fighters? Why are they wrestling? And why should I pay to see it?

I approach my interviews with the mindset of, exactly what are we selling? How can I sell it the hardest and the most effectively in the fewest words possible? And how can I make each word that I say mean as much as it possibly can? And I bring that perspective to the table because I used to focus a lot on the character that I had to play.

I never envisioned multimillion-dollar offices for ECW.

I dearly believe in my heart that Goldberg is a family man who has a profound love for his wife and son and wants his family to see him as that superhero that people romanticize him being during the height of his fame.

Vince McMahon can end up in a federal lawsuit with you where there is mudslinging back and forth that makes the front page of 'The Wall Street Journal,' and if tomorrow he figures out a way where the company can benefit from your involvement, you will be at a negotiating table with him at lunch.

I broke into the business in the '80s, and the '80s was based on hyper-exaggerated reactions.

I'm not someone who concerns himself with whether people pay to cheer Roman Reigns or whether people pay to boo Roman Reigns. People pay to see Roman Reigns. They pay to react to Roman Reigns.

People are willing to pay for the right to cheer or boo Roman Reigns. That is your job as a box office attraction. Your job and the manner in which you feed your family is not dependent upon whether the audience respects you or disrespects you. It's dependent on the audience's willingness to pay to see you.

I took the antiquated, outdated, passe role of the wrestling manager, and I upgraded it into the upper echelon of sports entertainment to be known as an advocate.

I don't ever recall being nervous before performing because I've already stepped into the shoes and the clothes of the character.

Madison Square Garden to any New York kid is the center of the universe. Even going there as a fan is like stepping up to the plate at Yankee Stadium. You know you're in the grand cathedral.

I've known the members of Roman Reigns' family since I was 15 years old.

I'm involved with projects that strike up a passion with me, that stir up completion inside of me. People come at me and go, 'My job makes me feel alive.' OK, well, good for you. My job doesn't make me feel 'alive,' my job makes me feel alive!

If you look at who emerged on the horizon 12 to 18 months after ECW stopped running shows, I think it's very reasonable to believe that we would have picked up CM Punk and several of the other young stars that emerged in the independent scene in the early part of that decade. Punk obviously is the one that I would hope I would have noticed.

I've always been of the opinion that great talent can't be held down.

I can go off-point, I can go off-word, I can go off-paragraph, but I can never go off message.

Ronda Rousey is a woman of extraordinary accomplishment, and anything that Ronda Rousey does is going to come with extreme scrutiny because she is such a pivotal figure in not only American sports but in global sports as well.

I mean, truly, in the land of the blind, the one-eyed man is king, and if you can't spot that CM Punk is magic from the moment he walks in the door, then you're reading a playbook from an antiquated writer.

The Dangerous Alliance consists of the following - 'The Advocate' Paul Heyman and 'The Beast' Brock Lesnar. That Dangerous Alliance is the single most formidable faction in the history of sports entertainment. We don't need Four Horsemen. We don't need three Freebirds. We don't need a Legion of Doom.

I don't think anything Ronda Rousey does is going to be the norm. I think everything she does is going to set a new trend and blaze a new trail.

Kurt Angle is an Olympic gold medalist, one of the greatest in-ring performers of all-time.

Shane Douglas's work in the first 11 months as The Franchise of ECW was so groundbreaking. He made people forget about his on-air persona in WCW and successfully reinvented himself as The Franchise in ECW.

The whole concept of ECW was that the biggest star of the promotion was the promotion itself. It didn't matter if a persona was designed to elicit cheers or boos. It didn't matter if someone was an antagonist or protagonist. The whole concept was to fight for the honor of the cause. The cause was ECW itself.

People are remembered for defining moments in their career.

Triple H is one of the greatest in-ring performers of all-time.

Goldberg is authentic. What you see is what you get, and he's a wrecking machine.

Goldberg was as close to a cultural icon as WCW ever produced.

Ronda Rousey is a groundbreaker. She is one who charts through territory that has never been explored before and is one of the biggest sports stars in the world, male or female.

Brock Lesnar is an extraordinary, underrated forward thinker. Every day of Brock's life, he is smarter than he was the day before.

No one goes to WrestleMania wanting to walk away goin,g 'Yeah, it was okay, but I thought last year's was better.'

WrestleMania is an experience. It's an overall ride, its ups and its downs and its curves and its music. It's presentation, and it's emotion, and it's paying tribute to the past and progressing the product into the future. It's career-defining moments for people who live for career-defining moments.

I haven't wanted to portray a manager since Paul E. Dangerously was with the Samoan Swat Team in 1989. I've always wanted to do some different presentation in that role. I don't consider myself a manager - I'm an advocate, and I truly believe that that is the description for the role that I play.

I think that Dean Ambrose is driven to create a first-time-ever, unique character that other people in the future can be compared to.

I don't think you can ever tell the story of Ted Turner's involvement in professional wrestling-slash-sports entertainment without devoting several chapters to the rise and continued ascent of Sting.

I think you should start the first 90 minutes of Raw with a Paul Heyman promo and the second 90 minutes of Raw with Brock Lesnar wiping out the entire roster. But then again, that's my vision for Monday Night Raw.

I don't follow football, because it's predetermined.

Brock Lesnar and I have a very unique chemistry. It works. It's worked since 2002; it will continue to work any time we are presented together.

You wouldn't have thought Paul Heyman and CM Punk would have been so effective with the WWE Title, but we were because we understood our roles to each and the audience.

I hate watching myself because when I watch anything I've ever done, I realize all the ways I could have done it better.

I've never walked through the curtain with someone I wasn't trying to audition as a WrestleMania main-eventer, and I never want to.

I think ECW itself was a gimmick. I think getting the audience to chant ECW was really something. I don't care if you draw 70,000 people in a dome for Wrestlemania - nobody chants WWE.

I was a huge fan of Raven because of the way he redefined how a champion should wrestle.

Like any compelling show on television, what works best in WWE is relationships. What's the relationship between these two people, and how does the conflict manifest itself into box office?

Brock Lesnar and I are as different as any two people can be. What drew us together was the love of the actual performance aspect of what we do.

Working with Brock Lesnar is a daily challenge because every Monday night that we're on television, I feel compelled to deliver, at least from my end, the best performance I've ever put on.