Even though you can't get along without your smartphone, there are not many essential services on your smartphone. They're mostly convenience; you could live without it. Essential means you die without it. A gadget that warns you're about to have a heart attack - that's essential. We're about to go into that phase with smartphones.
I'm at the doctor's office. I'm in the waiting room. And there's this guy on his cell phone, talking really loud. Does he think he owns the place? Apparently. I think this is so offensive. But you have to remember: It doesn't take a cell phone to make people rude. People were rude before there were cell phones.
I think what is going to happen in the future is more customization, more personalization. We all are different and we ought to be able to customize and have a phone that does exactly what we want it to do - that is so easy to use that we don't even have to think about it. That's what the dream is.
My wife has forced me to wear designer jeans, and I find... there must be two or three hundred different kinds of jeans you can wear, all of which are made out of denim and look roughly the same. People are different. They have different tastes, different bodies. Cellphones ought to be the same.