Humans want to know the hierarchy; it's important for there to be one leader.

In television, things move quite slowly. It can take years to get a show off the ground.

Whether you're a founder, a leader, or an individual contributor, building a strong team is critical to your success.

At Eventbrite, we value quality results over everything else. So while working late is acknowledged, at the end of the day, I care more about the results you're producing.

I didn't play any extreme sports growing up. I never surfed, and I grew up in Santa Cruz. I was very good at doing what I was told, taking direction, and staying middle of the road. I mean, they called me 'grandma' in college.

I think there's real value in having a founder CEO. Obviously, I'm biased, but I'm driven by a purpose and a mission and a vision, not just profits.

There is no finish line to leadership.

I get extremely detail-oriented. In my most stressed-out days, I get way more focused on those details than anyone should be.

Legacies are built on the practices of your company.

I think there's a fine line, and once you cross it, you are in a dangerous territory of overhyping your company, your service, and your product and sort of under-delivering. But I think we probably could have been a little more overtly confident in the early days.

Millennials are the experiences generation.

Leading Eventbrite has taught me a lot about how to connect with people to drive results.

If you can't see an example of what you could be, you really aren't going to have that extra incentive to break through any types of barriers.

I've been told many times that I should give up trying to find balance in my life, but I refuse.

Great leadership and great companies aren't built overnight, and they're not built without capital. And capital can sometimes be counter-productive to building a great culture.

I think people are intelligent, empathetic, multi-dimensional.

Showing that you consistently have their best interests at heart not only motivates your people to do their best work; it also builds goodwill that you may need to draw on when the going gets tough and you have to lean on one another to find the horizon.

There has been an intention since day one that it's as important to us that we build profits as much as we build a wonderful culture and a lasting legacy of a great company. We've created this inclusive environment that's very thoughtful in terms of how we can create allyship, how we create mentorship, and what kind of voices are heard.

During college, in Los Angeles, I interned all over Hollywood. Development roles appealed to me; they were a perfect blend of business and creativity.

I live, breathe, and die by what kind of company we're creating.

I encourage women who are starting families to think about the five-year horizon. The first few years of parenthood are really hard, but if you stick it out, it gets easier.

Swaying to new beats, hearing old favorites, and drinking expensive beer are ageless pastimes.

I'm a very connected and passionate founder. And I do model transparency and openness and loyalty in my actions.

Being a female head of a successful tech company means that I'm in a pretty niche category.

The beauty of being co-founders with your spouse is that we run our business and family together.

Since the earliest days of Eventbrite, we've made our people core to our mission. Our culture is an ever-evolving manifestation of those on our team. As people join, we believe in earning their trust by demonstrating we'll embrace them and help them grow.

We live in an experience-hungry society with advanced event technology and broad social reach at our fingertips. These external factors offers an ideal environment for organizers to create a connection with a broader set of people and maximize each interaction with their audience.

As with any other crucial aspect of a growing business, you need the right technology and tools.

We always had a sense that we were the underdog. There's lots of competition and niche players. But we have every type of event on Eventbrite, whether you're a consumer or you're organizing a bacon festival. Our identity is our users.

Our platform is self-service, so we enable people to host events themselves. The biggest events tend to be the free ones. We had 100,000 at a salsa congress in Mexico.

My goal is to create one of the greatest companies that's ever existed, and that has everything to do with the people, the culture, and what our core values are versus what we build or how we're perceived out in the market.

When we set out to build Eventbrite, we had to face many challenges and come up with creative solutions to get past them. Each time we learned new ways to cope, we became a stronger and more cohesive team.

For the first two years of Eventbrite, all the work was done by just the three founders: me, my husband, Kevin, and our chief technology officer, Renaud Visage.

I graduated from college and went straight into a job with MTV.

As founder of Eventbrite, I've interviewed almost every single person we've hired.

I think I lead with empathy and connection to our people. I find that the most effective leadership style for me is to just talk and listen. It sounds simple, but it's so effective.

I studied broadcast journalism at Pepperdine University. After a short career in television with MTV and later on at FX Network, I found my true calling in Eventbrite.

Being an entrepreneur can be learned, and that is exactly what I have done. You don't have to be born with it or have had the 'lemonade stand.' But, you do need to have the passion, devotion, conviction, and sheer will and drive to make it happen.

People are multi-dimensional and crave a multi-sensory experience.

Work does come home with us, but home also comes to work. Our kids are regulars at Eventbrite's HQ in San Francisco.

I truly believe there is this confidence gap, at least for me. You have to 'manipulate' yourself to get over it,and I do think it has something to do with being a female. If you live in fear or doubt and have that confidence gap, you are simply not going to achieve your full potential and what you know you can achieve.

Your first company is like your first baby.You have this unconditional, irrational love.

Eventbrite is 50-50 male-female, and this has been accomplished organically.

Working in MTV's development team, my days would consist of pitches and deciding which concepts we wanted to buy. We would then develop those into a pilot. Very few ended up making it to a full series, but if they did, I would manage the project alongside the show's creators.

At Eventbrite, we care about the whole you, not just the employee you.

I know my daughter was dealt a very, very good birth card, but sometimes I feel like I want to honor the fact that she also drew a lottery that she didn't get to choose, which is that there is this thing called Eventbrite in our lives, and it sometimes takes precedence.

Ticketing is a people-intensive business to get it right on a global scale.

Getting to profitability does not mean all our problems are solved.

What I didn't appreciate about myself is that I'm good at coaching leaders.

I think having a visionary CEO is awesome, and visionary leadership is one thing, but you also need checks and balances on whether this company can withstand a very honest and critical look at itself.