We can all instinctively understand the idea of life insurance; most of us will feel an instinctive repugnance at the thought of the viatical industry, or 'dead peasants insurance.' As market thinking penetrated the life insurance industry, a moral line was crossed, and the application of market ideas was taken too far.
When I first travelled to New York in 1982 on a summer holiday as a student, I remember thinking how exciting it was, how energising it felt, and also how it felt dangerous - it was a place where you could make a wrong turn, either geographically or just in a human interaction, and suddenly find yourself in trouble.
If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.
Every movie has three things you have to do - you have to have a compelling story that keeps people on the edge of their seats; you have to populate that story with memorable and appealing characters; and you have to put that story and those characters in a believable world. Those three things are so vitally important.