The question that I can't shake - it's this question that keeps coming up for me - is What does the shared home of the future look like? People are sharing homes at a rate that no one ever predicted, but residences and homes weren't designed for it. They were designed around ideas of privacy and separation.
How do you convince somebody to host a stranger for the weekend? That's not a trivial thing. It's not something I think you can throw technology at, marketing at, or sales at. We threw design at it because that's all we knew, and in doing so, I feel like we brought a human touch to it, which is so needed.
When the car was introduced in 1908, people could experience a brand new way to travel that was more efficient than a horse and buggy. Can you believe that cities tried to outlaw cars in the United States? Can you imagine driving a car for a year then having to go back to a horse and buggy?
My hometown, first and foremost, it's one of the most beautiful places I've ever seen. A beautiful lake town. It's one of those communities where, winter rolls around, it's exactly the same as any other small town in America. Sort of a lower socio-economic area. There isn't anything high-end necessarily anywhere around there.