I've never met a client who wants to be the worst.

People who are visiting Long Island find it's very beautiful, and they are quick to try Long Island foods, wines and other products.

If the FBI is now in charge of bad taste, we're all doomed.

Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.

People don't generally like advertising that takes a stand.

It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.

I'm a driver, and I love it.

There are no client conflicts, only bad explanations.

I don't remember most of the '60s and '70s.

Most account guys live with fear in their hearts.

The establishment can't change. It can't give people anything different; it can't make the turn.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house.

I think it's good to have switched to a much more visual world and that people are not all that interested in words.

I have very talented art directors in my agency who start out telling me, 'Well, this is what the picture is... ' I ask, 'Well, what's the headline?' and they say, 'We haven't done that yet, but it looks this way.' But I'm still writing copy, almost every day.

I always had more women working for me than men.

I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.

By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

Whether you're a mafia guy or in advertising, you always end up going back to your family.

I only know two to three people that I grew up with in advertising in the 1960s who are married to the same women.

What I love about the Don Draper character is that he's so real and filled with all these contradictions.

There's an eternal war between a creative person and the business person.

'Mad Men' is celebrating a time that no longer exists.

My first marriage ended after 24 years.

I want to die at my desk.

I invented myself.

A computer is a wonderful thing, but it's cold, and what comes out of it is sort of cold.

You can't be impatient about growth, because that's what leads people to make mistakes.

With all my outside activities, I have to remind people I am really in advertising.

'Business Week' is guilty of very shoddy reporting.

Why do all our friends and relatives destroy the summer for us? Why can't they get married in February?

I don't come from a lot of money. In fact, I don't come from any money.

I don't mind being older. I'm proud of my age. I've achieved a lot. It's the same thing with Mick and the Stones. They should be revered and respected. Isn't it strange that now we're living longer we have so much less respect for old age? Perhaps it's a less valuable commodity?

I enjoy life, and I think that's important. Life is so fragile and so fleeting, and it's over in a minute, and you've just got to grab it and do everything and not worry about it.

I'm one of five sisters. I'm the younger of twins, and we're the youngest of five girls, and we've always been very close. We were pretty much a gang. I take after my mother a lot in terms of personality and character. She was very positive; always looked on the bright side of things. She had a tough time of it with my dad but did her best.

I was my thinnest when doing 35 fashion shows a week in different countries because I didn't have time to eat. I've never bought the idea that models in fashion magazines cause readers to have anorexia and bulimia. And you can't be a model if you've got those conditions anyway, because you'll get acne and hair all over your body.

My hair can get quite dry, so I condition it in olive oil once a week.

A healthy love life is not and should not be the preserve of those in their 20s and 30s. It's important at all ages.

If experience has taught me anything, it's to make every day as good as possible. You learn that with age, as it goes by so quick.

The great thing about baking is that you can bring in an apple pie when you have company and say, 'I baked this for you,' and people love it. Men love it when you bake a pie for them.

I always polish my shoes and clean the bottom of them before I go out. I also wipe my handbags. I keep them in little bags to stop them getting dusty. You have to keep your accessories looking smart and clean.

I don't like to be rushed. I plan my outfits for the week in advance. I find the appropriate outfit for each occasion, try it on, make sure it is in good condition and have it all ready with shoes, handbag and accessories laid out in my dressing room. Fashion is such a huge part of my career, I have to think ahead.

Of course, it's no fun getting old and getting sick and dying; we all know that's coming, and it's a bore.

I love yoga... I also see an Ayurvedic doctor, which is an ancient Indian thing. I go and see the doctor to balance my system twice a year; it's preventative. They take my pulse, give me some herbs, and tell me what I should eat and what I should avoid. They rub oil on me too, it's so lovely. It's like a detox.

I've dabbled in several different religions.

There's all that brain work involved, remembering all those lines in a script. I find I have to eat a lot of fish, late - but not too late - in the afternoon. Doing theatre, you need to be like an athlete in training.