I would never buy skin care from a makeup brand - full transparency. It feels like the opposite of makeup.

I wake up at 6 A.M. and start with yoga. I'm by no means a morning person, but I've trained myself to become one. My husband wakes up at 4:30 A.M., so he makes me feel like a loser. When you wake up and no one is in the bed, it kind of gets you up.

Huda Beauty is doing so well, we've grown like crazy.

I want to shake things up, I want people to talk about it. It's really important that our brand flips the industry upside.

With Huda Beauty Angels, we're investing a portion of our personal family wealth to women-led brands that we believe in!

Being women behind a massively growing business is not an easy task, and the journey to find the right investors and to secure true partners has proven that.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

Kids used to tell me I was weird all the time. When I got older, I wanted to embrace my name and I put it on everything. And I also wanted to embrace being weird.

To start my makeup, I like to put a nice amount of foundation on, and it's really important that it's not oily so it actually sticks to the skin.

I can understand getting compared to the Kardashians.

We didn't grow up superwealthy.

Anytime I think about my office, I think about creativity.

I'm so in love with Chanel's perfume bottles. I grew up seeing my mom use Chanel No. 5, so it's quite sentimental to me.

I like things on my desk that are pretty and make a statement. It's important that whatever is on my desk inspires me because that's where I spend a lot of my time working and creating things.

Fun gets people going; fun gets people excited.

As long as I can be physically healthy, I don't mind being curvy.

I think my story relates. When I started out, all I had was my passion and grit.

I feel like I've mixed my Middle Eastern and Western loves together.

I get Botox and fillers; I don't think there's anything wrong with it.

We know now data is so powerful, and you can learn so much about yourself and creating product with data.

I need to love what I do, because I'm going to give 110 percent. I'm going to be working from 6 in the morning until 10 P.M., so I need to make sure I like it.

Going to school and formal education wasn't all that impactful to me, but it was the people that I met at school that really made such a difference.

I definitely understand a lot of what I want and what I don't want. I'm very clear on that, and I think that's been very beneficial.

I'm not on my phone when I eat.

Being happy, being healthy, is the most important thing.

I have to buy three of everything. It doesn't make any sense, but I have to. I'm worried I might lose it, and if I lose it, then I have a backup and then I have a backup to my backup.

I don't think I knew what 'Vogue' was as a child. I grew up in a little town in Tennessee, so that wasn't something we ever would think of.

I realized that my purpose really is to inspire people.

The more focused you are, the more powerful you will be in the long run.

We are more than one part of ourselves.

I grew up in Tennessee. I loved to wear full glam. I used to want to wear flash lashes every single day. I remember wearing them once and someone was like, 'Are you wearing false lashes?' I felt embarrassed. In the U.S., it's perceived as though you're trying too hard.

In Dubai, people respect you if you wear lashes to the grocery store. I've been at the gym at 5 in the morning and seen full glam, which, I think working out with your full makeup is just crazy.

It's hard being in the public eye.

Women just never think their lips are big enough, even when they are really big. The first thing I always hear from women when they sit down with me is, 'I need to fill my lips.' It's almost crazy how many women say that to me.

I was born in Oklahoma.

What can I say? I'm a Southern girl.

It's really important that we take away the shame associated with female hair loss and hair balding. It's just another beauty issue that we all can get through as soon as we start to feel more comfortable talking about it.

For the longest time, I just felt like I had to be really, really harsh to be taken seriously as a CEO.

I felt like I was not a cute kid, and I remember seeing people transform. It was actually when my sister was in the beauty pageants and I was in some pageants. I didn't win any. I always got that like, participant trophy, but I fell in love with the way makeup could transform people.

This transition of being a woman and a breadwinner - it took some time for my dad to get used that. It took some time for my husband. I was like, gosh, I've worked so hard to be here, and then all of a sudden I don't know if I feel comfortable being here.

As a kid, I never felt attractive at all.

This sounds really weird, but I feel like God has given me so many beauty dilemmas so I can help people.

My husband and I love the saying, success is not owned. It's rented, and rent is due every single day, and I really and truly believe that.

When you think you've made it, you need to keep pushing because the person next to you or your competitor is also getting better, and you need to be able to stay ahead.

You need to constantly out-do yourself and constantly improve yourself.

I've always been obsessed with beauty, but never realized I could actually make a career out of it.

I think a lot of people overthink things.

I love a full face of contour, lashes, lip liner - everything!

What's getting me excited is a lot of times Huda Beauty is that brand that people get when they are just starting with makeup and I hope we can get them to start being more artistic and more experimental.

Personally I've always given people make-up advice and talked about beauty products because that's what I'm passionate about.