Even though we live in a fast-changing world with short term-ism all around, it requires years of determination to transform a company and structurally reap the rewards. Innovation companies need to set their sights on solving unmet needs - but this approach requires focus and long-term tenacity.
City farming is not only possible, it is the very definition of the kind of meaningful, sustainable innovation we will need to meet the grand challenges of the 21st century: climate change; population growth; ageing population; urbanization; rising demand for energy, food and water; poverty; and access to healthcare.
Certain product categories become less attractive for us because, as they become mature, they become low-cost, and hence, there is less to invent. There is less to invent in a television, whereas in heath technology, there is a lot to invent. So we wanted to put our innovative power to work where it really matters.
We can squabble between the siblings in Europe and not be very productive and then see China and the U.S. win over the European region. Or - and this is my preferred choice - we team up together and are the strong region that we want to be, using each others' strengths and building on our commonalities to become the smartest region in the world.