It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Creativity has got to have some edge to it, doesn't it?

We don't like offending anyone.

The greater the pressure and expectation, the more I relish the opportunity.

I strive every day to do things that make a difference.

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

My mother had to label all our clothing. As the youngest boy, all my tags read Droga5.

There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.

Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.

We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.

Generosity is as much showing your vulnerability as it is your passion for something.

Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.

Do the work you believe in - if there's an authentic reason for doing it.

If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.

Just because you can do something, it doesn't mean you need to - restraint is something I admire.

When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.

Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.

We're moved by emotions and characters and stories. We love that.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

As a typical creative, I am all ego and insecurity!

To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.

The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.

There is good business doing good.

I don't want Droga5 to be the biggest agency; I want it to be the best.

One day, when I have advertising out of my system, I want to be Prime Minister of Australia.

People who are divided are easier to control.

I was never the guy who was going to try to use my social media to be a source of promotion for myself... It was always trying to use whatever kind of a voice in the position that I have been blessed with for good.

Don't get me wrong - we love our hip-hop, but in its own context. Rap has no place in our music. Is what we do rhythmic? Sure. Is it syncopated? Certainly. But our music has nothing to do with hip-hop.

I try not to mix the politics as much with the band, per se, because my political views are my own; they're not necessarily the band's.

The forces that precipitate the vicious cycle of conflict on this planet do not pledge allegiance to either the left or the right or the center. They take advantage of everyone.

I formed my first band when I was going to Valley Torah High School in Los Angeles.

Music is meant to cross boundaries.

I despise lackadaisical behavior when it comes to our music. I mean, this is heavy metal music. You must be involved. You're required to be involved.

At the end of the day, what people want from me is to get up there on that stage and make them feel powerful and give them a release for an hour and a half or two hours every once in a while. And if I'm still able to do that, hopefully I'm still making people happy.

I had a motorcycle accident, and I had my garage burn down with most of my vehicles. And I've had really bad relationships that I've been in and out of. They've left their mark.

It's impossible to utilize your right to free speech in the way you truly deserve and not suffer repercussions on any level.

Ninety percent of the time, I'm a laid-back teddy-bear dude.

The God's honest truth is that, being the singer, my body's my instrument.

I'm all about freedom to go ahead and practice whatever kind of religions you want, have whatever sort of sexual preference you want, freedom in terms of being pro choice for women.

'Fade To Black' - just this amazing construct: a song that defied the definition of what Metallica was perceived to be at the time.

We've always used that as a goal - the record that literally every single track on it could be a hit. A record that breaks doors down, that opens up new opportunities to us, that helps you achieve true immortality as an artist.

I used to have, and I still do have, really bad acid reflux. I had a surgical procedure done... that repaired a valve at the top of my stomach that had completely burned away.

I will always be a proud defender of the Jewish people and of the State of Israel.