If a rating is bad in another sport, do you see a writer say, 'This sport's over?' No.

We're going to continue to go into markets that we've never been in, continue to grow the sport, continue to cultivate talent and the whole landscape of television is changing and I feel like we're ahead of the curve on that, too.

Since the beginning of time people have said mean things to each other in a fight, no matter what.

Outdoor stadiums scare me to death.

I like Mark Hunt and I've always said good things about Mark Hunt. He goes a little bit off the rails every now and again, but I've never done anything but respect Mark Hunt.

The fighters in the UFC are treated very well.

I like most of the guys in the sport. They're my friends. We're not going to mistreat the fighters. I wouldn't mistreat a friend and so I won't mistreat my fighters.

I don't dislike Matt Lindland. I didn't blackball him from the UFC, either. Matt Lindland is a good guy and I've never had a personal issue with him.

I love this sport. I love the fights and I love most of the guys in it.

I love to win.

We make dream fights all the time.

All you've ever seen in the UFC was the greatest athletes in the world. Never, ever did we do a freakshow and we won't.

One thing I can't prove, but I firmly believe is that two men were put on this earth - one threw a punch and a third guy came over and watched. And that happened before anybody ever threw or kicked a ball.

One of my big philosophies is that fighting is the sport that crosses all borders. I don't care what color you are, what country you come from or what language you speak, fighting is in our DNA. We get it and we like it.

The thing about Twitter is it goes directly to your phone like I sent you a text. It's so powerful, it's unbelievable.

I love talking directly to the fans.

When Georges St-Pierre goes away, what's going to happen to the UFC? Uh-oh, when Anderson Silva is gone, what's going to happen?' The answer is: Yes, there are other stars.

I've had a great relationship with Fox since Day 1. Fox was the network that I wanted to be on.

There's only so many things you can do with fights, so I'm always trying to shake it up and find something different, new, exciting and fun.

Look, people have been filming fights since the beginning of time.

Ronda Rousey is a huge star.

Boxing is very one dimensional. You can hit to the head, you can hit to the body. As soon as two guys get into a clinch, you're separated.

When there's millions of dollars at stake, everybody is going to look for an advantage.

Different people respond differently to head trauma than others.

You can't force fighters to fight.

I like guys to stay at their weight classes and dominate. I don't want guys moving up and down.

We put on fights between the best fighters; we don't put on freak shows.

As long as we have enough fighters and fight cards to keep everybody fighting three times a year, that's where I want our roster to be.

I do everything through Twitter, YouTube or the Internet somehow.

Ever since I've been on Twitter, my number of followers has kept going up and up.

Any new thing that comes out with the ability to enhance our show or my ability to communicate with fans and give people more behind-the-scenes access, you know we'll be all over it.

Listen, I've been wrong before, and I'll be wrong again.

Everyone has jitters in their first fight.

If somebody doesn't want to show up for a press conference I'll pull them from the card.

With my fighters, there's no excuses like, 'Hey, listen, he's a dumb guy. Came from the mean streets of somewhere. He's just not all that bright.' These are educated guys, most of them went to college, they have families, children, etc. These are smart, rational people I'm dealing with.

I'm a firm believer in... just because these guys are professional athletes or whatever, everybody's going to have an opinion on something, and not everybody's going to get along. I've had my words with fans on Twitter too.

I treat people and I deal with my fighters and I deal with the fans like a real person. I don't come out and read canned statements written by our lawyers.

I'm a weirdo.

The most famous athletes throughout the history of time are fighters.

I'm nice to everybody, I respect other people. If you respect me, I respect you.

Am I a little rough around the edges? Do I say things that people don't like sometimes? Do I swear a lot? Yes, yes, yes. Life's hard, man.

People try to compete with the UFC but we're the best at what we do.

I genuinely love this sport and most of the guys who compete in it.

I'm a huge Ronda Rousey fan. She's extremely talented. What I like most about her is she's mean and nasty.

As far as women fighting in MMA, I don't like it when the division isn't deep. I don't like to see a woman who's so much better than everybody else smashing other women. That's tough to watch.

Chuck Liddell loves to fight. That's his passion. That's what he loves in life. But there comes a day and age - fighting is a young man's game.

Nevada is a very scary place. This is the worst commission on the planet. I am afraid to bring fights to Las Vegas.

I used to laugh at MMA and say 'do you know what a boxer would do to an MMA guy?' and then I got educated on the truth.

I never have the plan to overtake boxing. I love boxing; I came from boxing.

We want to build this sport all over the world and it absolutely, positively works in the U.K.