When you limit the length of the video to something under two minutes, it gives everyday people an opportunity to make something entertaining. It's harder to tell a story or create an entertaining piece of content that is based around the time slot model, television shows being 22 minutes long.
My dad was a plumber. That's hard work. He never missed a day of work. I will never disrespect him by not showing up for an athletic competition that has a maximum duration of 25 minutes. There should be forfeiture if you have to pull out of a fight. If you don't show up, it should be a loss on your record.