Economically anxious, many parents see their children's accomplishments as a sort of insurance against the financial challenges of old age; high-achieving kids, this logic goes, will become high-earning adults and therefore be better able to help Mom and Dad pay for the assisted-living facility in a few decades.
Uber is hardly the first company to exploit the financial vulnerability of teachers - and the desperation of public schools more broadly - to score PR points. Amazon, Boeing, Bank of America, and other corporations have played the part of school benefactor, offering everything from reward programs to school supplies.
As the world of independent feature filmmaking became increasingly commercialized by the mid-1990s, there was also a parallel, much more positive development: a resurgence in documentary filmmaking, thanks in part to the advent of the cheaper, lighter digital format that helped to offset the daunting costs of pursuing political aims through film.
There are caste systems in American cities: Many are marginalized to the edges of urban centers due to real estate costs; price tags seem to lurk around human encounters; there's a cult of overwork in the middle class; workers at your local manicurist, your local fast casual restaurant, are exploited.
There is a set of emotions around money and new technology and advertising and that sort of thing, and there is this kind of changing, transforming way we go through the world happening. The lyrical eye, the perspective of poetry, can get to something like this when other forms of writing can't.
When I was doing my research for 'Branded,' I'd meet groups of teenagers and preteenagers or tweens, and they would laugh at a magazine spread in a women's magazine or teen girl magazine and say, 'I'd never buy this outfit. I know these girls are starving themselves.' But they probably would go out and buy the thing eventually.