“Your customers don’t care about you, your products, or your services. They care about themselves.” 

“Today’s availability of technology means that any business in any industry can develop an audience through consistent storytelling.” 

“What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks.” 

“content marketing is not a campaign—it’s an approach, a philosophy, and a business strategy.” 

“Let’s say someone rounded up all your content and placed it in a box, like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?” 

“Is there one overarching number, measure, or goal, like the number of championships won, that can drive our business?” 

“Patience, persistence and perspiration make an unbeatable combination for success. NAPOLEON HILL” 

“Great ideas often receive violent opposition from mediocre minds. ALBERT EINSTEIN” 

“Basically, content marketing is the art of communicating with your customers and prospects without selling.” 

“The Audience Persona The true delight is in the finding out rather than in the knowing. ISAAC ASIMOV Repeat this sentence: I am not the target for my content. This thought is critical as you go through this chapter. Business owners and marketers tend to bend their content to their thinking. Don’t fall into this trap.” 

“Sharing personal stories really tears down walls.” 

“What helps people, helps business. LEO BURNETT” 

“The Content Inc. model only works if you can build a loyal audience of subscribers over time. Period.” 

“uma start-up é uma instituição humana concebida para criar um novo produto ou serviço em condições de extrema incerteza.” 

“How wonderful it is that nobody need wait a single moment before starting to improve the world. ANNE FRANK” 

“Um post de blog é como uma minissaia... precisa ser suficientemente longa para cobrir as partes essenciais, mas curta o suficiente para mantê-las interessantes.” 

“Google says this isn’t true: “Let’s put this to bed once and for all, folks: There’s no such thing as a ‘duplicate content penalty.” 

“More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.” 

“Como seria maravilhoso se ninguém precisasse esperar um momento sequer antes de começar a melhorar o mundo.” ANNE FRANK” 

“Loosen up. Authenticity trumps perfection when connecting with readers.” 

“A predictable plan from older white men that, over their careers, have had the life sucked out of them through a wicked one-two punch of trying to meet the needs of their investors combined with the stress of hiding their extramarital affairs.” 

“If you cannot make a phone call or send an e-mail that will directly influence how a company is run, then investing in that company is like gambling at the casino.” 

“speed beats perfection in most cases.” 

“The web is where we go to get answers, but print is where we go to ask questions.” 

“Good content marketing makes a person stop, read, think, and behave differently.” 

“I made mistakes in drama. I thought drama was when actors cried. But drama is when the audience cries. FRANK CAPRA” 

“Consider a ghostwriter. Believe it or not, many of the books from the authors you love have been written by someone else. It’s hard to believe, isn’t it? But it’s true. The best ghostwriters out there start at about $50,000 and then go up from there. If you simply can’t make the internal time or don’t have the resources to get the writing done, consider using one.” 

“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.” 

" Stop somewhere and realize that perfection is unattainable. I could have kept writing both books forever if I wanted to. At some point, you have to draw a line in the sand and publish the book. As soon as you finish it there will be some new research, some new story, or some new perspective that you should have covered. Don’t worry about it; just use it for your next book.” 

“ As an alternative to a comic book, consider an online comic strip that appears every week. Tom Fishburne (the Marketoonist) creates new posts almost every day in the form of a cartoon (see Figure 16.16). Tom has become a worldwide expert in visual content because of his cartoons.” 

“WANTS, NOT NEEDS More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.” 

“The way we communicate with our prospects and customers is the one remaining way we can actually be different.” 

“Content marketing without a loyal audience is not content marketing at all.” 

“CONTENT MARKETING: FOR NONBELIEVERS Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. This last definition is my favorite (with kudos to bestselling author David Meerman Scott for helping to popularize this), and the hardest for marketers and business owners to deal with. So often we marketers believe that our products and services are so special—so amazing—and we think that if more people knew about them, all of our sales problems would be solved.” 

“In order to be successful, you need a marketing culture that includes both a strong marketing and publishing core, and a keen understanding of how consistent editorial content can maintain or change customer behavior.” 

“Take heed from Aristotle. When I first started teaching public speaking, I always used Aristotle’s advice on speeches: tell them what you are going to tell them (the intro), tell them (the body), and then tell them what you just told them (the conclusion). Much of public speaking and getting things to stick is repetition. This type of setup does the trick.” 

“Your work is to discover your work and then with all your heart to give yourself to it. BUDDHA” 

I'm an instant star. Just add water and stir.

I had to resign myself, many years ago, that I'm not too articulate when it comes to explaining how I feel about things. But my music does it for me, it really does.

There, in the chords and melodies, is everything I want to say. The words just jolly it along. It's always been my way of expressing what, for me, is inexpressible by any other means.

When I'm stuck for a closing to a lyric, I will drag out my last resort: overwhelming illogic.

Even though I was very shy, I found I could get onstage if I had a new identity.

The truth is of course is that there is no journey. We are arriving and departing all at the same time.

I always had a repulsive need to be something more than human.

And I saw the sax line-up that he had behind him and I thought, I'm going to learn the saxophone. When I grow up, I'm going to play in his band. So I sort of persuaded my dad to get me a kind of a plastic saxophone on the hire purchase plan.

But I'm pretty good with collaborative thinking. I work well with other people.

But I've got to think of myself as the luckiest guy. Robert Johnson only had one album's worth of work as his legacy. That's all that life allowed him.

Frankly, I mean, sometimes the interpretations I've seen on some of the songs that I've written are a lot more interesting than the input that I put in.

Heathenism is a state of mind. You can take it that I'm referring to one who does not see his world. He has no mental light. He destroys almost unwittingly. He cannot feel any Gods presence in his life. He is the 21st century man.

However, there's no theme or concept behind Heathen, just a number of songs but somehow there is a thread that runs through it that is quite as strong as any of my thematic type albums.