The enterprise market is never winner-take-all.

I want everyone inside of Microsoft to take that responsibility. This is not about top-line growth. This is not about bottom-line growth. This is about us individually having a growth mindset.

We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop.

We all know the mortality of companies is less than human beings.

We've had great successes, but our future is not about our past success. It's going to be about whether we will invent things that are really going to drive our future.

The thing I'm most focused on today is, how am I maximizing the effectiveness of the leadership team, and what am I doing to nurture it?

From Xbox in the previous generation to Xbox One, it's fundamentally transformed.

The one thing that I would say that defines me is I love to learn. I get excited about new things. I buy more books than I read or finish.

Xbox is one of the most revered, loved brands in games.

I'm so glad to have Xbox as a franchise, especially at a time when gaming is becoming even more important - as a digital life category and in the mobile world.

We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.

Human language is the new UI layer, bots are like new applications, and digital assistants are meta apps. Intelligence is infused into all of your interactions.

I do believe that at Microsoft in general good work is rewarded, and I have seen it many times here.

The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster, and continue to transform.

Making more sense out of my data, my needs, my tasks - to me, that's the future of Office.

Our goal with the cloud is to make sure that our cloud and our cloud applications are available on every device in the world.

The unique value that Microsoft can add is around productivity and platforms. Productivity is broadly something we can uniquely do.

I want to see us remain convinced that software matters in the future.

What matters is 'Have you done a better job of making our experiences feel like home on Windows?' That's our real goal, and that's what we're going to stay focused on.

The more you live it, the more sustainable your business approach becomes.

It's not about the failure, it's about learning from the failures. Failure itself cannot be celebrated.

To me, Microsoft is about empowerment... we are the original democratizing force, putting a PC in every home and every desk.

With all the abundance we have of computers and computing, what is scarce is human attention and time.

Competition is not going to kill us.

What gets lost is we wouldn't be who we are and as successful as we have been if we didn't have a decent batting average.

My ambition with connectivity is not to fly balloons in the national airspace of other countries, but my dream is to be able to enable the local entrepreneurs to have low-cost connectivity solutions.

If you think you deserve a raise, you should just ask.

The energy you create around you is perhaps going to be the most important attribute - in the long run, EQ trumps IQ. Without being a source of energy for others, very little can be accomplished.

Businesses and users are going to use technology only if they can trust it.

When I started at Microsoft, I was lucky enough to be part of the rise of the client-server paradigm.

To me, what Minecraft represents is more than a hit game franchise. It's this open-world platform. If you think about it, it's the one game parents want their kids to play.

One of the things that I'm fascinated about generally is the rise and fall of everything, from civilizations to families to companies.

Most people have a very strong sense of organizational ownership, but I think what people have to own is an innovation agenda, and everything is shared in terms of the implementation.

The mobile-first, cloud-first is a very rich canvas for innovation - it is not the device that is mobile, it is the person that is mobile.

Everything is going to be connected to cloud and data... All of this will be mediated by software.

If you talk about STEM education, the best way to introduce anyone to STEM or get their curiosity going on, it's Minecraft.

In the past, there was hardware, software, and platforms on top of which there were applications. Now they're getting conflated. That is all going to get disrupted by the move to the cloud.

I don't want to fight old battles. I want to fight new ones.

We want to build intelligence that augments human abilities and experiences.

In our business, things look like a failure until they're not. It's pretty binary transitions.

Cloud is just emerging, but it's high growth.

It's our own ability to have an idea and go after the idea and make it happen. That's what at the end of the day defines us.

There is something only a CEO uniquely can do, which is set that tone, which can then capture the soul of the collective.

Longevity in this business is about being able to reinvent yourself or invent the future.

The question is: How are you able to organize your information, your tasks, and get stuff done spanning those different roles? Nobody lives in isolation.

Ultimately, what any company does when it is successful is merely a lagging indicator of its existing culture.

Microsoft has no SQL Server developers. We have only Azure developers.

As I spent tons of time with customers, not just in the United States, but in emerging markets, in Europe, in Latin America, top of mind for everybody is how do they drive growth for their business going forward.

If you don't have a real stake in the new, then just surviving on the old - even if it is about efficiency - I don't think is a long-term game.

I think reconceptualizing Microsoft as a devices and services company is absolutely what our vision is all about. Office 365 and Azure on the services side are representative of it.