There's people who watch shows while they're preparing their dinners, and they don't want to focus, and they don't want to be challenged, and whatever. And then there's people who want to really sit down and get into a character in a world, and feel like they're expanding, or they have complex relationships, or whatever.
I remember being a kid and seeing the 'National Inquirer' at the grocery store checkout line. When somebody actually picked up a copy, it was mortifying. You felt dirty for them. But now it's perfectly acceptable to read something like that. There's absolutely no taboo surrounding that kind of exploitation.