I think what is going to happen in the future is more customization, more personalization. We all are different and we ought to be able to customize and have a phone that does exactly what we want it to do - that is so easy to use that we don't even have to think about it. That's what the dream is.
My wife has forced me to wear designer jeans, and I find... there must be two or three hundred different kinds of jeans you can wear, all of which are made out of denim and look roughly the same. People are different. They have different tastes, different bodies. Cellphones ought to be the same.
WattUp is one of those rare breakthroughs that recognizes that the so-called 'battery' problem in wireless devices is solved with a charging solution that is transparent to the user. The cell phone with a dead battery can become a relic of the past. The days of wired, mat-based and proximity charging are over.