QUOTES by Steve Jobs

Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.

Fortunately, my training has been in doing things that take a long time. You know? I was at Apple 10 years. I would have preferred to be there the rest of my life. So I’m a long-term kind of person.
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But I believe life is an intelligent thing, that things aren’t random.
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Ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.
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When you die, it doesn’t just all disappear
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Life goes on and you learn from it
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I’ve never been so tired in my life. I’d come home at about ten o’clock at night and flop straight into bed, then haul myself out at six the next morning and take a shower and go to work. My wife deserves all the credit for keeping me at it. She supported me and kept the family together with a husband in absentia.
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I can tell you this: I’ve been married for 8 years, and that’s had a really good influence on me. I’ve been very lucky, through random happenstance I just happened to sit next to this wonderful woman who became my wife. And it was a big deal. We have 3 kids, and it’s been a big deal. You see the world differently.
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On his father: He was a machinist by trade and worked very hard and was kind of a genius with his hands. He had a workbench out in his garage where, when I was about five or six, he sectioned off a little piece of it and said “Steve, this is your workbench now.” And he gave me some of his smaller tools and showed me how to use a hammer and saw and how to build things. It really was very good for me. He spent a lot of time with me… teaching me how to build things, how to take things apart, put things back together.
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My wife deserves all the credit for keeping me at it
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I think the things you most regret in life are things you didn’t do. What you really regret was never asking that girl to dance.
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In business, if I knew earlier what I know now, I’d have probably done some things a lot better than I did, but I also would’ve probably done some other things a lot worse. But so what? It’s more important to be engaged in the present.
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So this is what we’ve chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the executive team could be playing golf. They could be running other companies. And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.
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We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know…
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On being fired from Apple and called back 12 years later: What a circle of life. You know? Life is just always mysterious and surprising, and you never know what’s around the next corner.
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There was a constant flow of intellectual questioning about the truth of life. That was a time when every college student in this country read Be Here Now and Diet for a Small Planet – there were about ten books.
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The only thing you have in your life is time. If you invest that time in yourself to have great experiences that are going to enrich you, then you can’t possibly lose.
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When you grow up, you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader than that.
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If you want it, you can fly, you just have to trust you a lot.
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And you can change it, you can influence it
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.
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Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking and don’t settle.
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If today were the last of your life, would you do what you were going to do today?
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Sometimes life hits you in the head with a brick. Don’t lose faith

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Download

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking.
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I’ll tell you what our goal is: our goal is to make the best personal computers in the world and to make products we are proud to sell and recommend to our family and friends, and, we want to do that at the lowest price we can.
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My dream is that every person in the world will have their own Apple computer. To do that, we’ve got to be a great marketing company.
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Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
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More important than building a product, we are in the process of architecting a company that will hopefully be much more incredible, the total will be much more incredible than the sum of its parts.
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What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.
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The best example of all and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes. And yet, when you think of Nike, you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles.
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Even a great brand needs investment and caring if it’s going to retain its relevance and vitality and the Apple brand has clearly suffered from neglect in this area in the last few years, and we need to bring it back. The way to do that is not to talk about speed and fees, it’s not to talk about bits and mega-hertz, it’s not to talk about why we are better than Windows.
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Neither of us had any idea that this would go anywhere. Woz is motivated by figuring things out. He concentrated more on the engineering and proceeded to do one of his most brilliant pieces of work, which was the disk drive, another key engineering feat that made the Apple II a possibility. I was trying to build the company, trying to find out what a company was. I don’t think it would have happened without Woz and I don’t think it would have happened without me.
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It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.
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The hard part of what we’re up against now is that people ask you about specifics and you can’t tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, ‘What are you going to be able to do with a telephone?’ he wouldn’t have been able to tell him the ways the telephone would affect the world. He didn’t know that people would use the telephone to call up and find out what movies were playing that night or to order some groceries or call a relative on the other side of the globe.
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When I got back here in 1997, I was looking for more room, and I found an archive of old Macs and other stuff. I said, ‘Get it away!’ and I shipped all that shit off to Stanford. If you look backward in this business, you’ll be crushed. You have to look forward.
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There’s an old Wayne Gretzky quote that I love. I skate to where the puck is going to be, not where it has been. And we’ve always tried to do that at Apple. Since the very, very beginning.
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When we create stuff, we do it because we listen to customers, get their inputs and also throw in what we’d like to see, too. We cook up new products. You never really know if people will love them as much as you do
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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We are gambling on our vision, and we would rather do that than make ‘me-too’ products. For us, it’s always the next dream.
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I contribute ideas, sure. Why would I be there if I didn’t?
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When you work with somebody that close and you go through experiences like the ones we went through, there’s a bond in life. Whatever hassles you have, there is a bond. And even though he may not be your best friend as time goes on, there’s still something that transcends even friendship, in a way.
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We have wonderful arguments. […] If you want to hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise, good people don’t stay.
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My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.
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The best ideas have to win
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It’s hard to tell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really want to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up.
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We’re trying to use the swiftness and creativity in a younger-style company, and yet bring to bear the tremendous resources of a company the size of Apple to do large projects that you could never handle at a startup.
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No, we don’t know where it will lead. We just know there’s something much bigger than any of us here. 
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Most of the time, we’re taking things. Neither you nor I made the clothes we wear; we don’t make the food or grow the foods we eat; we use a language that was developed by other people; we use another society’s mathematics. Very rarely do we get a chance to put something back into that pool. I think we have that opportunity now.
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