QUOTES by Kimbal Musk
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We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet.
Quote by -Kimbal Musk
We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.
Quote by -Kimbal Musk
Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it.
Quote by -Kimbal Musk
People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.
Quote by -Kimbal Musk
We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.
Quote by -Kimbal Musk
After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.
Quote by -Kimbal Musk
The reality is that we connect through food, and we have the opportunity to do it three times a day.
Quote by -Kimbal Musk
It is an interesting thing. Every time I try and stray from the path of food, I get whacked.
Quote by -Kimbal Musk
The hard part about following your purpose is the distraction everyone pulls you toward.
Quote by -Kimbal Musk
Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities.
Quote by -Kimbal Musk
Using realtime ads, even mortgage companies can create ads that matter to you right now.
Quote by -Kimbal Musk
Advertisers really want to create ads that are relevant to the realtime experience.
Quote by -Kimbal Musk
I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind.
Quote by -Kimbal Musk
We're social beings, and food is one of the things we can use three times a day to connect with family or with friends.
Quote by -Kimbal Musk
It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.
Quote by -Kimbal Musk
I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
Quote by -Kimbal Musk
When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there.
Quote by -Kimbal Musk
I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you.
Quote by -Kimbal Musk
Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.
Quote by -Kimbal Musk
The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.
Quote by -Kimbal Musk
I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.
Quote by -Kimbal Musk
The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.
Quote by -Kimbal Musk
For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.
Quote by -Kimbal Musk
My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world.
Quote by -Kimbal Musk
I was very afraid of failure because if you fail at something you love, then you ruin what you love.
Quote by -Kimbal Musk
I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.
Quote by -Kimbal Musk
The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good.
Quote by -Kimbal Musk
Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews.
Quote by -Kimbal Musk
My mother was a consulting dietician, and my father was a consulting engineer.
Quote by -Kimbal Musk
My goal is to go from the industrial food system toward a real food system where you understand what you are eating.
Quote by -Kimbal Musk
If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen.
Quote by -Kimbal Musk
We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.
Quote by -Kimbal Musk
The Kitchen's mission is to strengthen communities by bringing local, real food to everyone.
Quote by -Kimbal Musk
We have been growing more food than we need since the '60s... what we have is a terrible distribution problem.
Quote by -Kimbal Musk
I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences.
Quote by -Kimbal Musk
Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did.
Quote by -Kimbal Musk
A lot of people think about food as fuel, where you need to get nutrients in your body.
Quote by -Kimbal Musk
Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen.
Quote by -Kimbal Musk