QUOTES by Julian Treasure
Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.
A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work.
Quote by -Julian Treasure
Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it.
Quote by -Julian Treasure
People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry.
Quote by -Julian Treasure
I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary.
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My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it.
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All of our physical rhythms are being affected by sound outside us all the time.
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Listening is an activity. It's not passive. We are creating the world by listening all the time.
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In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call.
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I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not?
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Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more.
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If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world.
Quote by -Julian Treasure
Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine.
Quote by -Julian Treasure
It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's.
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There are just huge benefits to come from designing for the ears in our health care.
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I would suggest that our listening is the main way that we experience the flow of time from past to future.
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It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening.
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Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens.
Quote by -Julian Treasure
The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating.
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For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation.
Quote by -Julian Treasure
My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative.
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We vote for politicians with lower voices, it's true, because we associate depth with power and with authority.
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Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis.
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Let's define listening as making meaning from sound. It's a mental process, and it's a process of extraction. We use some pretty cool techniques to do this. One of them is pattern recognition.
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Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal mix of culture, language, values, beliefs, attitudes, expectations and intentions. That is why one person's musical taste is another person's hideous noise.
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Listening is a crucial aspect of democracy. Listening creates understanding, and understanding permits one of the most important things about every democracy, which is civilized disagreement.
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It's a common mistake to speak the same to everybody. We all have different filters.
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Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that we have to work at - it's a relationship with sound. And yet, it's a skill that none of us are taught.
Quote by -Julian Treasure