I'm the one person who wears the words 'hustle, loyalty, respect' on my T-shirts and merchandise. My audience is children. It's very flattering to see a kid wear your T-shirt; it's even more flattering to have a dad come up to you and say, 'I watch you with my kid. Keep doing what you're doing. You're a role model for my son.'
At my age, I'm not trying to score cool points. I'm just excited when I can speak to younger members of our audience in the WWE. I just get to be a superhero to kids, but I'm not trying to be on the cutting edge of style or anything like that. Once you reach that point of deprivation, you don't mind it.
I have certain things that I stand for, certain things that I believe in, and if you don't like it and you tell me to go to hell, I think that's your God-given right as a fan. It's one of those deals where I'm that one guy who is outside of that realm of good guy, bad guy. I'm just me, and it elicits a response both positive and negative.
I was very unique as a child, dressed a certain way, acted a certain way, didn't fit in with everybody. So I immediately got picked on, especially around the age of 12 and 13, when you start going to junior high and start mingling with the older kids. To counteract that, strictly for self-defense, I wanted to get bigger.
You often hear when you talk to guys in our industry, that this is my personality, I just turn the volume up, but over the years, I've really become me. No volume turned up, no nothing. I've been able to go out there and just be myself. It's through solid performance after solid performance that people just take you for who you are.
I'm not trying to brainwash my critics. If they're critics, they're critics, and that's their job to be critical, but I certainly enjoy the involvement I have with my fans. I enjoy the time I get to spend with them, and I don't waste time with someone stubborn who is not going to come around.
What I really like about 'Grit' - especially being the guy who goes on TV every week and says 'Never Give Up' and who truly tries to live his life to that credo - we recruited 16 people who said, 'I will never give up.' And the only way they can leave the contest is by doing the one thing they said they never would.
Undertaker certainly is a cornerstone of WWE, and just as I say to myself that I really would have liked to been able to get to know and certainly get in the ring with Andre the Giant, just because of all the respect and folklore that went around with Andre, I think The Undertaker has that same sort of respect and folklore around him.
As a company, the best that we can do is not only penalize but rehabilitate. Speaking for myself, I've always been strong. I don't need that club to put in my bag. This is a choice of the athlete, not the sanctioning body. We do substance abuse testing, impact testing, cardiac testing, so we try to sniff out these problems before they even start.
Oftentimes, WWE lives in its own bubble because it is forever moving. Oftentimes, a motion picture will live in its own bubble because they have a certain amount of time to get everything done. It's just, when you connect the two and get everything straightened out, truly, it may take a little elbow grease.