The question that I can't shake - it's this question that keeps coming up for me - is What does the shared home of the future look like? People are sharing homes at a rate that no one ever predicted, but residences and homes weren't designed for it. They were designed around ideas of privacy and separation.
How do you convince somebody to host a stranger for the weekend? That's not a trivial thing. It's not something I think you can throw technology at, marketing at, or sales at. We threw design at it because that's all we knew, and in doing so, I feel like we brought a human touch to it, which is so needed.
When the car was introduced in 1908, people could experience a brand new way to travel that was more efficient than a horse and buggy. Can you believe that cities tried to outlaw cars in the United States? Can you imagine driving a car for a year then having to go back to a horse and buggy?