My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.

The burden of poverty isn't just that you don't always have the things you need: it's the feeling of being embarrassed every day of your life, and you'd do anything to lift that burden. As kids, we didn't complain about being poor; we talked about how rich we were going to be and made moves to get the lifestyle we aspired to by any means we could.

I've got a nice collection of paintings - a Basquiat, a black-and-white Warhol that's like a Rorschach test, and I commissioned Takashi Murakami to do a ten-foot joint for me. It's almost like the explosion in Hiroshima with his famous skeleton head. There's a wall above my fireplace reserved for it.

I'm just saying the producers and people who work on music are getting left out - that's when it starts getting criminal. It's like you're working hard, and you're not receiving. In any other business, people would be standing before Congress. They have antitrust laws against this kind of behavior.

My first album was mainly dealing with street issues, and it was 'coded': it was called 'Reasonable Doubt.' So the things I was talking about... I was talking about in slang, and it was something that people in the music business was not really privy to. They didn't understand totally what I was saying or what I was talking about.

Growing up where I grew up, we looked to athletes. They were our first heroes. They came from the same places we came from. I mean, you can't watch TV and see someone who is successful that you can really relate to. That person isn't real; he doesn't exist. But athletes traveled the world, had these big houses and gave their families a better life.

I'll make a song with Rick Rubin, a song with Beyonce, a song with Lenny Kravitz. I just believe in making good music. I'm not trying to section myself off into just making hard-core rap music.

Everyone's supposed to stay in their lines and be neat. 'You're a rapper. You're supposed to rap, carry a boom box, wear chains, and go to the club - that's all you do. What are you doing collecting art? What are you talking about? Wait a minute, you're getting out of the zone.' People hate when people cross lines.

It was a weird mix of emotions. One day, your best friend could be killed. The day before, you could be celebrating him getting a brand-new bike.

I don't think any rapper can go back. You can be a car salesman, a bank teller - I mean, really good jobs, and people are still gonna look at you and be like, 'You used to rap; what happened?'

When Basquiat was hanging out with Madonna and Fab Five Freddy, and all those worlds were colliding, people have to realize hip-hop and the arts were like this 'cause we both were outcasts: we wasn't allowed inside the galleries or inside Yankee Stadium. We were writing in the street and making music.

'Blueprint 3' is made up of songs, but it's also a commentary on the idea that in order for rap to survive, we have to stretch out the drama. We have to stretch out the audience. It can't be this narrow - we have to stretch out the point of view.

I got love for Damon Dash as I did before. I don't know if we can be around each other in that way because times have changed. He may be a totally different person. I know I'm a different person. But nothing can erase that era, those times, those memories, those fights to get 'Roc-A-fella' where it was.

I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.

When the TV version of Annie came on, I was drawn to it. It was the struggle of this poor kid in this environment and how her life changed. It immediately resonated.

Around 20. I'd been trying to transition from the streets to the music business, but I would make demos and then quit for six months. And I started to realize that I couldn't be successful until I let the street life go.

I think in London - and I don't wanna offend anybody in America, but this is a real statement - they still have the right approach to making music. In the U.S., people see it as a way to make money; they see it as a means to get out. It's a hustle, which is great - any way you can provide for your family that's legal is fantastic.

I think that's what happened to the record business when 'Napster' came around. The industry rejected what was happening instead of accepting it as change.

Do you know how many athletes go broke three years after they stop playing? I want to help them hold on to their money. I mean, I know about budgets.

I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.

I learned to ride a ten-speed when I was 4 or 5. My uncle gave me the bike, hand-me-down, and everyone used to stare at me riding up and down this block. I was too short to reach the pedals, so I put my legs through the V of the frame. I was famous. The little kid who could ride the ten-speed.

Music is everywhere - you consume it every day, everywhere you go. The content creator should be compensated. It's only fair.

I think it's very important for hip-hop, when an artist reaches a certain level, to ascend to executive work.

When you're growing up, your dad is your superhero. Once you've let yourself fall that in love with someone, once you put him on such a high pedestal and he lets you down, you never want to experience that pain again.

I remember the first time I saw the 'Sugarhill Gang' on Soul Train. I was 11 or 12. I was like, 'What's going on? How did those guys get on national TV?' And then, when I was a little older, a rapper from the neighborhood got a record deal. I was shocked.

It's hilarious a lot of times. You have a conversation with someone, and he's like, 'You speak so well!' I'm like, 'What do you mean? Do you understand that's an insult?

The challenge is to get everyone to respect music again, to recognize its value.

By the time I got to record my first album, I was 26, I didn't need pen or paper - my memory had been trained just to listen to a song, think of the words, and lay them to tape.

We were living in a tough situation, but my mother managed; she juggled. Sometimes we'd pay the light bill, sometimes we paid the phone, sometimes the gas went off.

I think reviews have lost a lot of their importance now because of the Internet; everyone is experiencing things at the same time.

I am against discrimination of any kind, but if I make snap judgments, no matter who it's towards, aren't I committing the same sin as someone who profiles?

I don't profess to be a political rapper, like groups such as 'Dead Prez' or 'Public Enemy', but I think social commentary should make its way into your music. Speaking on your neighbourhood is social commentary - what happens, what's going on.

If just the presence of Tidal causes other companies to have better pay structure or to pay more attention to it moving forward, then we've been successful in one way. So we don't really view them as competitors. As the tide rises, all the boats rise.

That was the greatest trick in music that people ever pulled off, to convince artists that you can't be an artist and make money. I think the people that were making the millions said that. It was almost shameful, especially in rock n' roll.

When you have a reputation for making not only good songs but great albums, that in itself creates added artistic pressure. But, at the end of the day, I guess that pressure is something I welcome.

No one came to our neighborhoods with stand-up jobs and showed us there's a different way. Maybe, had I seen different role models, maybe I'd've turned on to that.

Some people are attracted to vulnerability. From my very first album, I've been vulnerable. I've always given parts of me, parts of my life - good, bad, ugly. I've never put up this image as a super-thug. Also, some people just like the music.

I think the problem with people, as they start to mature, they say, 'Rap is a young man's game,' and they keep trying to make young songs. But you don't know the slang - it changes every day, and you're just visiting. So you're trying to be something you're not, and the audience doesn't buy into that.

My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I'm feeling at the time, whatever direction I'm heading in. And hopefully, everyone follows.

I never wanted to just glamorize the playa lifestyle and not touch on the down side. I wanted everyone who's in a desperate situation to know that, if they wanna choose that kinda lifestyle, they gotta be aware of everything that comes with it! It's not just about the cars, the ladies and the money.

My passion is music, you know, and music influences culture, influences lifestyle, which leads me to 'Roc-A-Wear'. I was forced to be an entrepreneur, so that led me to be CEO of 'Roc-A-Fella' records, which lead to Def Jam.

The average rap life is two or three albums. You're lucky to get to your second album in rap!

If you look at my career and you look at the span of my work and the things I have done, as far as to garner fame, you'll see that I have turned down more interviews than I do. Or I turn down more things than I do.

I'm just going to make the music I love to make, and I'm going to mature with my music.

Providing - that's not love. Being there - that's more important. I mean, we see that. We see that with all these rich socialites. They're crying out for attention; they're hurting for love. I'm not being judgmental - I'm just making an observation. They're crying out for the love that maybe they didn't get at home, and they got everything.

Everyone who makes music is a good collaborator at their foundation because in order to make music, you have to connect to it in a way that other people can't.

New York - I'm connected. This is my core. I feel like if I'm not connected to New York, then I don't even know what to do with myself.

My mom had early rap records, like Jimmy Spicer. In the middle of the records was a turntable and a receiver - I used to scratch records on it - and on top was a reel-to-reel. In front of that wall were more stacks of records. It was either Mom's record or Pop's record, and they had their names on each and every one.

I don't sit around with my friends and talk about money, ever. On a record, that's different.

When I listen to Amy Winehouse, I believe that her heart and soul is in the music, or if I listen to other British artists like Duffy or Estelle. The aesthetic of it is different, and it's my point of view. It's not anything formulaic.