I think it's important to earn your fan base and not just try to immediately advance to the top. If you ride to the top quickly, you're liable to fall as quickly. Take your time. It's a long journey ahead of you as an artist. There's nowhere that you're supposed to be other than right now living inside of your art.
My whole career began because I was always putting my music on the Internet. By the time I had my first tour, I had an audience everywhere I went, because people were listening online. I started with a website, Jasonmraz.com, pre-YouTube. You could e-mail me directly, and I would send you a CD.
Anytime someone uses one of my songs for anything - a ceremony or a sacred moment - that, to me, is a high honor. I'm proud of the song at that point because I'm trying to write something for humans - whichever humans want to get on board and put this in their soundtrack to their soul's development or spiritual lives.
When I finished performing 'I Won't Give Up' for the first time, I opened my eyes, and I think there was maybe six people in there when I started, and when I finished there was about 30 people, all standing around with their jaws dropped in complete silence. I said, 'Okay, I think this song has some power to it.' So coffee shops work for me.