I definitely understand a lot of what I want and what I don't want. I'm very clear on that, and I think that's been very beneficial.

I'm not on my phone when I eat.

Being happy, being healthy, is the most important thing.

I have to buy three of everything. It doesn't make any sense, but I have to. I'm worried I might lose it, and if I lose it, then I have a backup and then I have a backup to my backup.

I don't think I knew what 'Vogue' was as a child. I grew up in a little town in Tennessee, so that wasn't something we ever would think of.

I realized that my purpose really is to inspire people.

The more focused you are, the more powerful you will be in the long run.

We are more than one part of ourselves.

I grew up in Tennessee. I loved to wear full glam. I used to want to wear flash lashes every single day. I remember wearing them once and someone was like, 'Are you wearing false lashes?' I felt embarrassed. In the U.S., it's perceived as though you're trying too hard.

In Dubai, people respect you if you wear lashes to the grocery store. I've been at the gym at 5 in the morning and seen full glam, which, I think working out with your full makeup is just crazy.

It's hard being in the public eye.

Women just never think their lips are big enough, even when they are really big. The first thing I always hear from women when they sit down with me is, 'I need to fill my lips.' It's almost crazy how many women say that to me.

I was born in Oklahoma.

What can I say? I'm a Southern girl.

It's really important that we take away the shame associated with female hair loss and hair balding. It's just another beauty issue that we all can get through as soon as we start to feel more comfortable talking about it.

For the longest time, I just felt like I had to be really, really harsh to be taken seriously as a CEO.

I felt like I was not a cute kid, and I remember seeing people transform. It was actually when my sister was in the beauty pageants and I was in some pageants. I didn't win any. I always got that like, participant trophy, but I fell in love with the way makeup could transform people.

This transition of being a woman and a breadwinner - it took some time for my dad to get used that. It took some time for my husband. I was like, gosh, I've worked so hard to be here, and then all of a sudden I don't know if I feel comfortable being here.

As a kid, I never felt attractive at all.

This sounds really weird, but I feel like God has given me so many beauty dilemmas so I can help people.

My husband and I love the saying, success is not owned. It's rented, and rent is due every single day, and I really and truly believe that.

When you think you've made it, you need to keep pushing because the person next to you or your competitor is also getting better, and you need to be able to stay ahead.

You need to constantly out-do yourself and constantly improve yourself.

I've always been obsessed with beauty, but never realized I could actually make a career out of it.

I think a lot of people overthink things.

I love a full face of contour, lashes, lip liner - everything!

What's getting me excited is a lot of times Huda Beauty is that brand that people get when they are just starting with makeup and I hope we can get them to start being more artistic and more experimental.

Personally I've always given people make-up advice and talked about beauty products because that's what I'm passionate about.

I can't promote makeup on Instagram if I don't believe in the product.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

I would die to do Meghan Markle's makeup.

I love red laser therapy or red light therapy and you can do it at your home and it's really convenient. Kim Kardashian used it to get rid of her psoriasis and I've been using it for years.

I've had cystic acne; I've had it all.

One of my favorite drugstore brands is NYX.

The Dior Show Maximizer, the lash plumper, is one of my favorite products that I've used for so long.

The thing that helped me most when I started my own business was my experience as the president and PR director of student associations in college. Because of that I knew how to create and run an organization and how to really make things - even hard things - happen.

I ended up moving to Dubai and going into finance after college because of family pressure. I was trying to love it, but I just didn't.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

Our goal at Huda Beauty is to inspire anyone and everyone to create their own idea of beautiful with all of the products we offer.

Being from the Middle East paired with my upbringing in the United States had pretty polarising effects on the way I perceive beauty.

Being a Middle Eastern girl in America with a name no one could pronounce was not easy, so I turned to make-up and cosmetics as a way to deal with my insecurities, thus creating my long-term relationship with beauty.

I'm either full-glam or no makeup at all.

I basically shop in my sleep!

I spend the majority of my time in the office and I usually wear a casual bandage dress and flip-flops or slippers.

I really don't like monkeys.

I'm a Sephora girl.

I like to think limitlessly, and you can't be limitless if you're constantly looking at best practices.

I have the worst skin ever. If I don't take care of it religiously, I break out every single time without fail.

I can spend a minimum of $4,000 a month on makeup.

Every once in a while I need a break from Instagram; like six hours long.