We can squabble between the siblings in Europe and not be very productive and then see China and the U.S. win over the European region. Or - and this is my preferred choice - we team up together and are the strong region that we want to be, using each others' strengths and building on our commonalities to become the smartest region in the world.
We are addressing duplication and complexity. At the same time, we are investing more in research and development, speeding up the time to market of new innovations, and expanding our sales force in markets where growth is to be found, like Turkey, Russia, the Mideast, China, and southeast Asia.