QUOTES by Ekta Kapoor
Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.
You have to show up when your show fails - or it succeeds. When you are enjoying the glory of success, you have to show up and still work hard because it may not last. You have to do your job with the same sincerity when you started and till you can actually do it with passion.
Quote by -Ekta Kapoor
I don't think hype always works. It can get you initial audience, but eventually, it's your story, and the characters need to hold audience's attention.
Quote by -Ekta Kapoor
I cannot stop gushing over the reviews that 'The Dirty Picture' has garnered. I'm glad that people are loving it.
Quote by -Ekta Kapoor
I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger.
Quote by -Ekta Kapoor
I don't know if somehow success has made me conservative. With every passing year and with every success, I get more aware of the responsibility on my shoulders.
Quote by -Ekta Kapoor
When I had introduced 'Kandy Floss,' I was a bundle of nerves... I had done a non-fiction programme before - 'Kosmiic Chat' with Sunita Menon. But this one I was really scared of.
Quote by -Ekta Kapoor
Though personally I'm not a fan of celebrating with fireworks, it is beautiful to watch the sight from a distance.
Quote by -Ekta Kapoor
Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and my close knit group from the industry.
Quote by -Ekta Kapoor
I would be surprised though if I don't get unbelievable critical acclaim for 'Dirty Picture' and a national award for my actress, Vidya Balan. The movie has one of the most well-written scripts I have come across, and a lot of youngsters in my office have looked at it with great admiration.
Quote by -Ekta Kapoor
I don't want to be sitting and pondering over how many stars my film will get. It's rubbish! I make films that I like - some get really appreciated, and some don't. Till now, luckily, they have done well, but I can't become a slave to that. And I won't - never!
Quote by -Ekta Kapoor
There will always be some films that the audience would like and some that they don't. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don't want to do that.
Quote by -Ekta Kapoor
Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.
Quote by -Ekta Kapoor
Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.
Quote by -Ekta Kapoor
Balaji has always had great market presence, be it in film or television - everyone was talking about the titles, about what happened on the sets, even the most bizarre and outrageous things are out there to be judged by audiences who inevitably decide to come to the theatres to watch our film.
Quote by -Ekta Kapoor
I have full confidence that the Sequel Queen is a tag that's going to stick... And I will be loving it!
Quote by -Ekta Kapoor
I've always had this fear in me. What would life be like if I wasn't Number 1 on television? But I've learnt to overcome that fear.
Quote by -Ekta Kapoor
Constantly adapting yourself to changing times is a very integral part of a successful person's personality because change is the only constant, and one should have the ability to change and adapt to change with time.
Quote by -Ekta Kapoor
My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my dad, I feel very good that my papa did so much.
Quote by -Ekta Kapoor
I've grown up watching 'Mawaali,' 'Himmatwalla,' and my love for masala movies started from there, and ever since, there's no looking back.
Quote by -Ekta Kapoor
I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.
Quote by -Ekta Kapoor
Contrary to what everyone thinks, I'm not superstitious - I'm spiritual. And there is a huge difference between the two.
Quote by -Ekta Kapoor
I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.
Quote by -Ekta Kapoor
People are always trying to figure me out, given the varied nature of my films and shows.
Quote by -Ekta Kapoor
There's no certain type of cinema, but there's a certain type of promise every film comes with. The agenda is to keep an eye on quality and live up to that promise.
Quote by -Ekta Kapoor
When I made TV shows, people called them regressive. Clearly, everyone wants to generalize everything, but I like to choose a middle path.
Quote by -Ekta Kapoor
People have always wondered if I'm trying to push the envelope when it comes to my cinema - they keep questioning the visual graphics and the controversial content.
Quote by -Ekta Kapoor
Through these years, I have attempted to create magical moments between my characters because, be it television or films, life is about the moments we create while living through it.
Quote by -Ekta Kapoor
I knew I wanted to make good television, create content that's massy, and provide programming that would invite families to come together and witness these 'reel' lives.
Quote by -Ekta Kapoor
My holidays are generally impromptu, since a crazy work schedule is bound to eat into a long-planned trip.
Quote by -Ekta Kapoor
I started working at a time when most of my friends were still figuring their lives out.
Quote by -Ekta Kapoor
I do think responsibility does come with a lot of power, and more than that, it comes with the fact that you can actually change the thinking of those not only in your country but in the countries where your films are watched.
Quote by -Ekta Kapoor
For me, it's quite scary to go ahead to make my characters say things because, at times, you might actually be influencing a mind - and not one but many of thousands of minds.
Quote by -Ekta Kapoor