When it comes to exercise, it's really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible - when I'm in L.A., I do it every day.

I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It's an investment piece, but it's simple enough to wear every day, and it's something that will last forever.

My style changes every day. I would say its casual chic.

Growing up, I always liked Catwoman and Superman; they inspired me.

I like to wear boots with skirts or mini-dresses, or jeans with sneakers and jumpers, leather jackets, or a rain coat.

I love hats, especially when you have bad hair days.

Be patient - if something is supposed to happen, it's going to happen. Whenever I've tried to force things, they didn't go right.

My favourite leather jackets are timeless.

My secret has always been to be true to myself.

I think you should always have a big team behind you if you are a big brand because it makes you think big.

Years and years ago, I was obsessed with these Pamela Love necklaces, and they had a claw, like an eagle claw, which was silver. Then I found one on this random website. I thought it was a fake claw, and when it arrived, it was a real one, cut off from the animal! It came to my house, and it was disgusting; it was a chicken claw or something.

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

I wear a Chanel backpack most of the time, and my Louis Vuitton Keepall duffel is my go-to carry-on.

Personality for me is the strongest statement.

My intention was to create something that people loved to look at and they could find inspiration from, and that was it.

In a few years, we might not still be into Instagram, but hopefully I'll be into the next thing and have fun do it.

I don't do dishes, and I don't cook, either! Everything else, I can do!

I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns.

As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.'

Nowadays, you don't need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it's possible to browse and shop for fashion anytime of the day, from pretty much anywhere.

Don't think too much. The best pictures come naturally.

I've always been into shoes and bags.

I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand.

Of course, you decide which story you want to tell. For me, it's been very authentic, so sometimes I'm super happy, and I post four pictures one after the other; sometimes I'm busy, and I don't. Sometimes I'm sad, and I post a sad picture.

I change my beauty routine every six months, but I make sure to use products that are light and gentle.

For makeup, I prefer to keep it simple for the daytime.

I strongly prefer to keep my hair loose and wavy, leaving it as natural as possible.

I've never tried too hard.

Some loved me, some hated me - but they all followed me.

I was at lunch with some friends one day, and we looked down at our table - blond pasta, blond pizza - and then someone joked, 'Blonde salad,' and it stuck.

After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.

It's bizarre to say all bloggers are sellouts.

When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.

During the fashion month, I have a very busy schedule and not much time to dedicate to my hair, but I cannot neglect it if I want to maintain it healthy and always perfect. Taking care of it with the right products while keeping it healthy allows me to wear strong and shiny hair even without having to avoid experimenting new styles and looks.

Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married.

What could be a better recipe than mixing fashion and food?

This mix of willingness and passion made me the businesswoman I am now.

Everybody would like to be on the cover of 'Vogue.'

I was so proud of my team and myself for changing the rules of the fashion industry.

There isn't that disconnect between the fashion industry and people now - you can be a trendsetter even if you don't go to shows. The industry isn't as snobbish as it used to be.

I love Europe even though I'm based in the U.S.

I never liked the idea of taking a photo just for yourself - I think everything is better when shared.

Looking into the camera creates a special eye and soul contact.

Since I was a young girl, I always wanted to pursue law studies. I would have never imagined that my career would have taken a complete different route.

I used to share my everyday life on the first social media platforms, and I had a pretty big following.

I believe that if I wasn't born in this technological and 'social media' era, I would have found another way to express myself.

I've always been obsessed by shoes as one of the main accessory of my outfit, from the classic styles to the more eccentric and of every range of price.

I have a bit of an obsession with eyes and always want to use them.

When I started, I didn't have any idea of production or how things worked in footwear.

I've never done fashion school or anything like that. But I have good instincts.