QUOTES by David Ogilvy
Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
Quote by -David Ogilvy
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
Quote by -David Ogilvy
When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
Quote by -David Ogilvy
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
Quote by -David Ogilvy
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
Quote by -David Ogilvy
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
Quote by -David Ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Quote by -David Ogilvy
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Quote by -David Ogilvy