Snowden grants that NSA employees by and large believe in their mission and trust the agency to handle the secrets it takes from ordinary people - deliberately, in the case of bulk records collection, and 'incidentally,' when the content of American phone calls and e-mails are swept into NSA systems along with foreign targets.
Suppose a bad guy guesses the password for your throwaway Yahoo address. Now he goes to major banking and commerce sites and looks for an account registered to that email address. When he finds one, he clicks the 'forgot my password' button and a new one is sent - to your compromised email account. Now he's in a position to do you serious harm.
Everyone and his Big Brother wants to log your browsing habits, the better to build a profile of who you are and how you live your life - online and off. Search engine companies offer a benefit in return: more relevant search results. The more they know about you, the better they can tailor information to your needs.
Cloud services cut both ways in terms of security: you get off-site backup and disaster recovery, but you entrust your secrets to somebody else's hands. Doing the latter increases your exposure to government surveillance and the potential for deliberate or inadvertent breaches of your confidential files.