QUOTES by Joe Pulizzi
Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.
“Your work is to discover your work and then with all your heart to give yourself to it. BUDDHA”
Quote by -Joe Pulizzi
“Take heed from Aristotle. When I first started teaching public speaking, I always used Aristotle’s advice on speeches: tell them what you are going to tell them (the intro), tell them (the body), and then tell them what you just told them (the conclusion). Much of public speaking and getting things to stick is repetition. This type of setup does the trick.”
Quote by -Joe Pulizzi
“In order to be successful, you need a marketing culture that includes both a strong marketing and publishing core, and a keen understanding of how consistent editorial content can maintain or change customer behavior.”
Quote by -Joe Pulizzi
“CONTENT MARKETING: FOR NONBELIEVERS Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. This last definition is my favorite (with kudos to bestselling author David Meerman Scott for helping to popularize this), and the hardest for marketers and business owners to deal with. So often we marketers believe that our products and services are so special—so amazing—and we think that if more people knew about them, all of our sales problems would be solved.”
Quote by -Joe Pulizzi
“Content marketing without a loyal audience is not content marketing at all.”
Quote by -Joe Pulizzi
“The way we communicate with our prospects and customers is the one remaining way we can actually be different.”
Quote by -Joe Pulizzi
“WANTS, NOT NEEDS More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.”
Quote by -Joe Pulizzi
“ As an alternative to a comic book, consider an online comic strip that appears every week. Tom Fishburne (the Marketoonist) creates new posts almost every day in the form of a cartoon (see Figure 16.16). Tom has become a worldwide expert in visual content because of his cartoons.”
Quote by -Joe Pulizzi
" Stop somewhere and realize that perfection is unattainable. I could have kept writing both books forever if I wanted to. At some point, you have to draw a line in the sand and publish the book. As soon as you finish it there will be some new research, some new story, or some new perspective that you should have covered. Don’t worry about it; just use it for your next book.”
Quote by -Joe Pulizzi
“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.”
Quote by -Joe Pulizzi
“Consider a ghostwriter. Believe it or not, many of the books from the authors you love have been written by someone else. It’s hard to believe, isn’t it? But it’s true. The best ghostwriters out there start at about $50,000 and then go up from there. If you simply can’t make the internal time or don’t have the resources to get the writing done, consider using one.”
Quote by -Joe Pulizzi
“I made mistakes in drama. I thought drama was when actors cried. But drama is when the audience cries. FRANK CAPRA”
Quote by -Joe Pulizzi
“Good content marketing makes a person stop, read, think, and behave differently.”
Quote by -Joe Pulizzi
“The web is where we go to get answers, but print is where we go to ask questions.”
Quote by -Joe Pulizzi
“If you cannot make a phone call or send an e-mail that will directly influence how a company is run, then investing in that company is like gambling at the casino.”
Quote by -Joe Pulizzi
“A predictable plan from older white men that, over their careers, have had the life sucked out of them through a wicked one-two punch of trying to meet the needs of their investors combined with the stress of hiding their extramarital affairs.”
Quote by -Joe Pulizzi
“Como seria maravilhoso se ninguém precisasse esperar um momento sequer antes de começar a melhorar o mundo.” ANNE FRANK”
Quote by -Joe Pulizzi
“More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.”
Quote by -Joe Pulizzi
“Google says this isn’t true: “Let’s put this to bed once and for all, folks: There’s no such thing as a ‘duplicate content penalty.”
Quote by -Joe Pulizzi
“Um post de blog é como uma minissaia... precisa ser suficientemente longa para cobrir as partes essenciais, mas curta o suficiente para mantê-las interessantes.”
Quote by -Joe Pulizzi
“How wonderful it is that nobody need wait a single moment before starting to improve the world. ANNE FRANK”
Quote by -Joe Pulizzi
“uma start-up é uma instituição humana concebida para criar um novo produto ou serviço em condições de extrema incerteza.”
Quote by -Joe Pulizzi
“The Content Inc. model only works if you can build a loyal audience of subscribers over time. Period.”
Quote by -Joe Pulizzi
“The Audience Persona The true delight is in the finding out rather than in the knowing. ISAAC ASIMOV Repeat this sentence: I am not the target for my content. This thought is critical as you go through this chapter. Business owners and marketers tend to bend their content to their thinking. Don’t fall into this trap.”
Quote by -Joe Pulizzi
“Basically, content marketing is the art of communicating with your customers and prospects without selling.”
Quote by -Joe Pulizzi
“Great ideas often receive violent opposition from mediocre minds. ALBERT EINSTEIN”
Quote by -Joe Pulizzi
“Patience, persistence and perspiration make an unbeatable combination for success. NAPOLEON HILL”
Quote by -Joe Pulizzi
“Is there one overarching number, measure, or goal, like the number of championships won, that can drive our business?”
Quote by -Joe Pulizzi
“Let’s say someone rounded up all your content and placed it in a box, like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?”
Quote by -Joe Pulizzi
“content marketing is not a campaign—it’s an approach, a philosophy, and a business strategy.”
Quote by -Joe Pulizzi
“What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks.”
Quote by -Joe Pulizzi
“Today’s availability of technology means that any business in any industry can develop an audience through consistent storytelling.”
Quote by -Joe Pulizzi
“Your customers don’t care about you, your products, or your services. They care about themselves.”
Quote by -Joe Pulizzi
“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.” And”
Quote by -Joe Pulizzi
“Content marketing is the marketing and business process for creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”
Quote by -Joe Pulizzi
“When you’re creating content and you’re getting feedback from the audience it allows you to hone your vision, as well as embed your vision ultimately with whatever it is that you’re creating.”
Quote by -Joe Pulizzi
“Michael Stelzner, founder of Social Media Examiner, says it best: It’s hard work. I’m not going to lie. Anyone who tells you that it’s really easy to build a content business is not telling you the truth. You have to accept the fact that this is going to be grueling, difficult, time consuming, and laborious work. But if you’re willing to roll up your sleeves and get dirty, and are willing to constantly analyze what you’re doing and scrap what doesn’t work and continue what does work, and keep at it, you can be very, very successful.”
Quote by -Joe Pulizzi
“The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.”
Quote by -Joe Pulizzi
“For each article, Upworthy writes a minimum of 25 different headlines. Then the company does various A/B tests with its subscription lists to see which headline led to the most e-mail opens and the most shares.”
Quote by -Joe Pulizzi