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From the beginning, we believed that it was possible to develop direct relationships with customers at a relatively cheap cost, and our plan was to build a lifestyle brand that was also an Internet company - a rarity for eyewear.
From the beginning, we believed that it was possible to develop direct relationships with customers at a relatively cheap cost, and our plan was to build a lifestyle brand that was also an Internet company - a rarity for eyewear.
Neil Blumenthal
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