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“Holland employed a full-time telemarketer who called people who had ordered a $7 case study. First, the telemarketer would ensure that the customer had received the case study and then would follow up with an invitation to a live event on the same topic. “We ended up selling 900 tickets to a $1,500 conference just because we called someone who bought a $7 article.”
“Holland employed a full-time telemarketer who called people who had ordered a $7 case study. First, the telemarketer would ensure that the customer had received the case study and then would follow up with an invitation to a live event on the same topic. “We ended up selling 900 tickets to a $1,500 conference just because we called someone who bought a $7 article.”
John Warrillow
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