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“WhichTestWon.com subscribers pay $25 per quarter or $75 per year for a subscription. When I interviewed Holland, I asked her why the cost of the subscription was so low. “That’s intentional,” Holland said. “We keep the price low to get as many paying customers as we can. It’s a gazillion times easier to convert a paying customer into an event attendee than it is to convince a nonpaying customer to come to an event.”
“WhichTestWon.com subscribers pay $25 per quarter or $75 per year for a subscription. When I interviewed Holland, I asked her why the cost of the subscription was so low. “That’s intentional,” Holland said. “We keep the price low to get as many paying customers as we can. It’s a gazillion times easier to convert a paying customer into an event attendee than it is to convince a nonpaying customer to come to an event.”
John Warrillow
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