I am short, so even if there are things that I like, or like on other people, I have to be aware that sometimes that won't work on me because I'm not 5'10. It has to have a shape for my body; otherwise, I look like I am two inches tall. I have to wear things that skim my body more closely than a runway model would.
We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world.
On the one hand, you have markets such as Singapore and Thailand, with an extremely strong inbound booker market and a well-developed tourism industry. You also have markets that are just opening up to tourists, like Myanmar, that have massive growth potential and then markets that are extremely fragmented within themselves such as Indonesia.